Views are everything – Virale Videos von Buyral

 

Eine schöne Parodie auf die “Viral Video Branche”. Es geht um Views Clicks, sonst nix.

Alte Leute, Kinder, alle können engagiert werden. „Once we bypassed the viewing process, a whole world opened up“

Also können auch Ampelschalter, Fahrstuhlknöpfe und ähnliches genutzt werden. Denn: „Views are everything!”. Und irgendwann heisst es: „One day, we won’t need the viewer“. Hauptsache möglichst viele Views, klare Sache ;)

 

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Originelle “Party Protection” Ideen von Bier Marken

Einige Alkoholmarken scheinen sich ernsthaft um ihre Kunden zu sorgen. Was, wenn man mit Freunden ein Bier trinken will, und die Freundin mittendrin anruft – und man eine gute Ausrede braucht, dass man jetzt, in diesem Moment, auf gar keinen Fall nach Hause kommen kann? Hier ist eine Lösung, die anscheinend sogar in einigen Bars umgesetzt wurde:

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Was, wenn man excessiv in einer Disco am feiern ist, und irgendwelche Idioten mit Kameras versuchen, peinliche Momente festzuhalten? Hier ist eine Lösung, die theoretisch vielleicht möglich wäre, allerdings sieht es nicht so aus, als wäre es schon mal umgesetzt worden:

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In beiden Fällen, so scheint’s, war die Produktion und Verbreitung des Ideen- oder Case-Videos das eigentliche Ziel und der Reichweitenhebel der Kampagne.

New: YouTube Trends – find the latest virals.

Google Launches “YouTube Trends“, A Site For Keeping Up On The Latest Viral Videos:

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As business insider writes:
The site will mix algorithmically determined lists of popular videos with posts providing context for the latest trends on YouTube.

Interesting though, that it is a blog-like site, hosted under Google’s blogger services blogspot.com. It shows the the main trending videos in blog style, while offering filters for trending topics, categories, etc.

Once you click on “discover video trends near you”, you get to a trends dashboard, that is hosted on youtube again.

Jill and Kevin’s viral wedding video: just a marketing trick?

I suppose you all remember Jill and Kevin’s wedding video, in which the couple and a few of their friends were dancing to “forever” by Chris Brown?

For those living outside Germany, here it is (YouTube is blocking music videos in Germany):

I really liked that video and copied it into my German Blogs. I enjoyed the story of how this idea came about (here is some background info about the wedding). I liked the idea of the couple wanting to celebrat their most important day in a special way. And I am sure quite a few of the many million who have watched this video thought alike.

However, just a few days ago, I found an article in the Swiss Newspaper “Neue Zürcher Zeitung” that states that Jill and Kevin’s video hasn’t only gone viral, instead it was part of a viral markting campaign! Even the website they put up is a landing page for the campaign.

Hard to believe, I have to admit. Highly disappointing if it’s true.

So what was it marketing for? In that article it says that it was a campaign for the music of Chris Brown, who had popularity challenges and low record sales after having hit his girlfriend Rihanna.

Which is apparently the reason why you could not only purchase the song “Forever” via Jill and Kevin’s website, but also donate for the Sheila-Wellstone-Institut, which is a foundation against domestic violence.

I am not sure whether this story is true, since I haven’t heard anywhere else about it. But if it is, then I am heavily disappointed:

People (including myself of course) believed this story to be true – only to find out the they have been tricked by a marketing campaign. Working in advertising myself, I know about the current challenges to get the attention of the target audience. But lying and cheating should never be an option for any marketer.

So I wonder: is it true, was it really just a marketing campaign? Does anyone know?