ecircle has produced an infographic on how users interact with brands via email and social media. For obvious reasons did eCircle include email usage as a main component in this study, but interesting nevertheless also for social media marketers.
Erik Qualman just released a “refresh” of the socialnomics video published a few months ago. Since the numbers in social media developments are so quickly evolving, this refresh seems about time.
If you just want to see the numbers and stats, you can visit Eriks blogpost here. If you’re from outside the US, chances are that you might not be able to see the youtube-video due to music rights regulations in Europe.
(Note to Erik: Next time also publish a video without the music, which is the only reason for Youtube blocking the video).
After 3 weeks of vacation, I am slowly digging through my RSS Feeds to catch up with whatever happened during my absence. Here are a few links of stuff I dugg up:
A new study with 1,500 consumers shows the influence of social media participation on buying intent: “over 50% of Facebook fans and Twitter followers say they are more likely to buy, recommend than before they were engaged.”
Will it blend? Of course the iPad also blends: http://bit.ly/9lXbOB (and you can fold it, too, apparently). Tom Dickson of BlendTec is at it again. It hurts, to watch that!
Google goes from “fan” to “like”. I don’t like this. The reasoning: users click on “i like” more often than “become a fan”. Of course they do. My opinion: once Facebook changes that, users will click on “i like” less often, because of the fear of too strong committment.
I am sure that there is lots more, the arrival of the iPad and all the craze about it, for example. Or the hundreds of other news items about facebook, twitter and/or foursquare, that are surely still waiting for me in my RSS reader, but I am very much tempted to just press “mark all read”…
A guy named gary has produced a widget which demonstrates in “real time” the explosion of the social web. As you can see below, the rate of new content and interaction on the various social sites and applications is enormous! He writes about it:
I quickly built and coded the app based on data culled from a range of social media sources & sites at the end of Sept 2009.