Großartig. Sony hat Videos produzieren lassen, die Sonys PlayStation@Store promoten. Die gesamte Sequenz wurde in einem Rutsch gefilmt, die Kulisse wurde mit 3D Projection Mapping auf weiße Wände gelegt:
We have covered a living room with projectors, so we can project on all surfaces. We have also rigged various props in the set with pyrotechnics, triggers, booby traps etc, so synchronised to the projected effects we can also trigger physical effects. E.g. a projected deformation in the table can knock over a real glass of water which in turn spills projected water, blurring the boundaries of virtual vs physical.
Es gibt insgesamt drei Filme (bis jetzt), hier ist mein Favorit:
Somehow Sony managed to get everyone excited even about the making of a new advertisement. There was a lot of discussion about the previous bravia ads during their production. Now Sony has started the production of a new ad, which is being shot in a square in italy, where they are intending to build something that looks like the following:
The idea is to build a camera setup, that makes speed of images visible. Hence they rebuild the zoetrope:
It’s 1834 and William Horner has just invented the zoetrope. Its rotating drum transforms still images into a single moving picture. As the Greek name suggests, it’s the ‘wheel of life’ (zoe ‘life’, trope ‘turn’).
Fast forward to today and Sony’s Motionflow technology, intelligently adding new frames to action scenes to make them appear smoother than ever. At 200 frames a second, Motionflow 200Hz is like a fast, fluid 21st-century zoetrope.
What better way to celebrate this technology than through the creation of BRAVIA-drome, the most technologically advanced zoetrope in the world. We’ll bring you breaking news of our Motionflow 200Hz event, as it happens. Stay tuned.
So they need something or someone really fast to demonstrate the uniqueness of this setup. The solution: the ad will feature brazilian football player Kaka:
Football’s speeding up: the players run faster, the ball travels further. It’s the ultimate test of Motionflow 200Hz, the world’s first technology which makes intense action scenes appear as clear and smooth as real life.
It’s certainly a challenge, keeping up with AC Milan player Ricardo Izecson dos Santos Leite, better known as Kaká. He’s one of the fastest players on the pitch with a speed that’s rarely matched, making him the perfect embodiment of sharp and fast Motionflow 200Hz technology.
Business Week features an article that says Sony BMG drops DRM. Peere pressure or not, I don’t care, I am just very happy about this. That’s the last Giant of the 4 to drop DRM.
Will Apple now drop their DRM so that I can listen to the songs I purchased (and I did purchase some, indeed!), everywhere I like?
But Sony won’t make their whole collection DRM free:
Sony BMG, a joint venture of Sony (SNE) and Bertelsmann, will make at least part of its collection available without so-called digital rights management, or DRM, software some time in the first quarter, according to people familiar with the matter.
Sony apparently noticed, that there can also be positive sides to offering music online:
Sony has been experimenting with DRM-free songs for about six months. The company began giving away DRM-free promotional downloads for recording artists that sell less than 100,000 units, and at least one artist gained mainstream exposure through the effort.
Given that and the Pepsi Promo I blogged about earlier, I think we can savely look forward to 2008 being the year, when the music industry finally awakes and joins the digital era.
Wo ich sonst so bin...