Guy Kawasaki just launched a new feed aggregator for various topics, 40 different topics sofar. My favourite, of course, is a Social Media news aggregator. The site is full of headlines from many different site, the concept was inspired by popurls. Mashable has a video interview with Guy Kawasaki, which is worth watching.
This is a rather interesting online advertising approach from Norway:
One of Norways largest online news sources wanted to promote their online services. The idea: several copywriters comment live on the articles on the news portal, during the day and evening hours.
Within around 150 hours, more than 1,000 unique ads have been created this way. Enjoyable idea, and if the live comments by the copywriters were any good, people might have actually surfed the portal for quite some time just to read the ads…
Just a quick tip for everyone interested in anything happening with social networking: Jeremiah Owyang publishes a weekly digest on social networking news around the net. You can find all digests under the tag „digest“ on his site. Well worth bookmarking/subscribing to.
Over at Dave Weinbergers blog is a short excerpt from a Q&A at an Edelman/PR Week Summit.
It’s about the way the WSJ sees their own new role in he whole news biz:
Gordon Crovitz, publisher of the Wall Street Journal, described how the Journal had rethought its role as a newspaper. Rather than trying to present the first view of news, the Journal assumes its readers got the news the day before on line. Instead, 80% of the articles aim at helping readers understand the news they already have.
I agree, I think the future of printed media is in the detailed, well researched and very long analysis or report of things. At least until someone develops a screen that is as comfortable for reading long texts as if they’re printed on paper.
Dave replied, that he can get a lot of expert background information on the web, through emailing lists, etc. on the things he needs.:
I can get more focused analysis on the Web. E.g., the mailing lists I’m on about Internet regulation issues gives me far more coverage and analysis than any newspaper devotes to the topic, and the mailing lists include people with great expertise; newspapers can’t compete with that.
I think we’re mixing two different objectives here. The stuff Dave reads through his lists are probably not the things newspapers want to get into in the first place.
There is a scale of depth of information. Online will be best to cover the fast, but rather shallow bits of news, newspapers/magazines will cover more detailed background information (aimed at the interested amateur), and mailing lists, forums and (printed) literature will be perfect for expert knowledge.
Wo ich sonst so bin...