MINI: Fan the flame. Oder was ein „Like“ alles auslösen kann.

von | Jan 23, 2012 | Blog, Digital Marketing, Marketing, Social Media Marketing

Wer hat nicht schon Ideen gehabt, bei denen durch ein Facebook Like etwas in der Realität ausgelöst wird? Hier ist eine wirklich coole Idee von MINI, was ein Like alles bewirken kann:

A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website. If your flame is the one that burns the rope, you win the MINI countryman.

 

http://www.youtube.com/watch?v=pluOo5n0-0E

 

Minimaps driving challenge with facebook and google maps

von | Jun 21, 2011 | Blog, Digital Marketing, Marketing, Social Media Marketing

This one looks interesting. So obvious, the idea, yet really well done! You can drive a mini on a google map anywhere in the world:

You can even drive it in Hamburg. Also, it displays the correct time of the day, when at night, like now, the map is darker and the mini has its headlights switched on. Since it is on facebook, you can apparently also challenge your friends in a race (I haven’t tried that myself yet).