The secret success of Second Life.

In a blobpost by Leander I was linked to some statistics published by emarketer.com about the growth of Second Life in the last 3 years. It’s amazing to see how their user base has grown round about 30% since their „hype“ in 2007, and time spent within the world increased by ca. 20% during the last year.

In terms of money: the economy of Second Life has also greatly increased. The amount of money changing hands has increased to $567 Million!

That sounds like Second Life is slowly gaining ground, however this time without the hype that diluted their numbers. Now that all the hype seeking geeks, journalists and other curious cats have left „the building“, Second Life grows their natural user base, who ever that might be. It would be interesting to get some stats on their user base, anyone have a hint where to get that?