Archive for the 'Web 2.0' Category

Happy new year (almost “belated”, since I haven’t posted anything in two weeks…). First post should hence be about new year resolutions. But not mine, which do in fact include the obvious (more sports, loose weight, etc.), but some listed by the viralblog:
1. Make Social Media marketing line budget item (so that it gets its [...]

Every year around this time one can find many predictions about the new year in terms of tech & social media trends. So in order to get an overview myself, I have started this post with a collection and summary of the various predictions I could find:

Jackie Huba predicts that Social Media will get boring [...]

Something which I am currently thinking about is the relationship between Search Engine Optimization and Social Media Marketing. There surely is a direct relationship, and this short post about SEO and Social Media Marketing mentions it, too:
When it comes to social media, millions of links are shared every day on Facebook, Twitter, MySpace and blogs.  [...]

A guy named gary has produced a widget which demonstrates in “real time” the explosion of the social web. As you can see below, the rate of new content and interaction on the various social sites and applications is enormous! He writes about it:
I quickly built and coded the app based on data culled from a [...]

I already blogged about the Fiesta Movement social media activity. Now there are some results, published at adrants:
The program — which included a test-drive program — has elicited the interest of about 50,000 potential buyers, 97% of which don’t drive a Ford at present.
In toto, official Fiesta Movement content has drawn 4.3 million YouTube views, [...]

We’ve seen quite a few examples of corporate sites mashing up social media content and presenting it on a single page. Jeep is one of the earliest examples I can remember (they seem to have some special right now, called “urban ranger”).
Now, since June there is Fiat on the web. A wordpress powered site – actually [...]

Martin, Sarah, Julian and Cornelia are cruising from on Ikea to the next all throughout Germany as part of an Ikea Midsommar Tour, in order to find the best Midsommar bargains in Germany.

The whole journey is being documented in many (partially live) video shows, blogs of each of the four and a Google map where [...]

While everyone in the world is (rightly so) concerned about the election and the questionable democracy in Iran, we have to acknowledge the fact that German politics is just about to make a small step towards censorship as well. It’s not as big a news as Iran, but it does concern quite a few people [...]

Samsung is on a roll with their viral videos. Here is another one that is fascinating to watch. It is based on the “unboxing” meme that many adopted on youtube:

For your bookmarks:

14:00 audience session: context by Stefan Erschwendner
Some interesting questions arise after the kick off presentation: 

Should agencies rather focus on context of the target audience? Will context drive marketing (communicationss) in the future?
Which type of agency will be best suited for this in the future? PR or ad agencies?
What happens when companies piggyback contexts without honestly solving [...]

11:05 second day just started, with some delay, as Roland points out explicitly
First panel: 
Trend Cocooning
Wie verändert die Krise das Verbraucherverhalten?
With Prof. Peter Wippermann and Roland Kühl v. Puttkammer (Organisator der remix09)

First, Roland explains the trend cocooning. Prof. Wippermann expands on it. The trend was orifinally coined by Faith Popcorn, before the internet existed [...]

17:33h – Ok, I skipped a session: quantitative vs qualitative viral marketing by viral seeding company elbkind. Very interesting session with a goood discussion about reach of campaigns in generell (i.e. millions of views) vs reach within a certain target group (wich might result in viewer, but qualitatively lesser views).
Now I am sitting in this [...]

14:00h – the first afternoon session started with:
XING und die Klassiker
wahlfreie Informationen und Networking statt einfach nur Werbung
Oliver Nickels of IBM starts the session explaining how IBM uses WoM and direct networking to sell their solutions to the German Mittelstand, because it works better than pure advertising.

Networking is extremely important in German Mittelstand – when [...]

10:55 at the Museum for Hamburgische Geschichte, and the show will start any minute.
The speakers of the first panel are already sitting on stage. First topic: 
Share Economy, Collaborative Marketing, Radical Individualism 
Markenführung im Spannungsfeld zwischen Klassik und Online, Stabilität und Individualisierung, Kontrolle und Partizipation
The first panel is with Bernd M. Michael, Gregor Stemmle and Dr. Stefan Tweraser, [...]

Tomorrow is the first remix conference: classic meets online (advertising). To recap what it will be all about:
Fachleute aus dem klassischen Marketing-Umfeld treffen die Aktiven des Web 2.0 für einen professionellen und persönlichen interdisziplinären Austausch.
Feste Konferenzelemente treffen auf die adhoc-Strukturen von BarCamp und Open Space – Beim remix09 mischen sich Unternehmerinnen und Unternehmer, Vorstände, Freelancer [...]