Archive for the 'Virtuality' Category

In a blobpost by Leander I was linked to some statistics published by emarketer.com about the growth of Second Life in the last 3 years. It’s amazing to see how their user base has grown round about 30% since their “hype” in 2007, and time spent within the world increased by ca. 20% during the [...]

Continuing on blogging about trends for the upcoming year/decade I just stumbled upon a paper by Edelman about ten ideas for the new decade. Steve Rubel has an embedde scribd in his lifestream, as well as a short video about 4 of the main points underlying the 10 ideas mentioned in the paper: Global (technology, [...]

This is a great application for 3D augmented reality: (via webguerillas) For your bookmarks:

It’s an advert, but the message is generic. Any competitor of Nokia, especially Apple with the iPhone could have said the same. The underlying idea, though, is fascinating. And very true, in my opinion. Just give it a few years until a majority owns mobile devices of that kind. For your bookmarks:

I couldn’t believe it when I saw it a few minutes ago. Someone actually simulated an incidence in Second life during a real life press conference. Do you remember the time when, during a second life press conference with Anshe Chung, the whole screen was suddenly covered in flying penises? Well, now there was a [...]

… is a really nice TV commercial by Nordpol: For your bookmarks:

Adage published a “digital issue”, which seems to be completely accessible online. (Why wouldn’t it, anyway?) I haven’t read through the entire set of articles just yet, however there seem to be some interesting thoughts. Things like the 70/20/10 rule for marketing budgets, a short article about what the h*** are widgets, and a little [...]

I am impressed with this extensive list of web marketing areas by Jeremiah Owyang. It’s, as he calls it “A Complete List of the Many Forms of Web Marketing for 2008″ and for the moment it does indeed look very complete. This document catalogs the many tools and tactics available for corporate web strategy in [...]

Just finished the blogpost about Toyota and Burger King, when I found a post at the “off the record” blog listing video clips of brands filmed in World of Warcraft, Second Life and GTA (so called machinima): Toyota in World of Warcraft Coke in World of Warcraft Coke in Secondlife Coke in GTA: Thanks for [...]

Toyota published an Xbox advergame, says an article on the NY Times: The shooting car is the central character of a new Xbox game called Yaris that Toyota will introduce today. The game will be offered free to all Xbox 360 console owners in the United States and Canada, who can download it from Xbox [...]

It really seems like prediction season started again. I also found 10 predictions by read/writeweb about what to expect in the next 10 years. Of course these topics are not new. But they will be the main focus of what to expect from “digital” in the future: 1. Semantic Web 2. Artificial Intelligence 3. Virtual [...]

Just last weekend, when I was buying grocery for my farewell party from Frankfurt, I noticed that supermarkets already stock christmas cookies and bakery – but it’s only beginning of September…It starts earlier every year it seems, doesn’t it? Giles Rhys Jones is also rather early: He already predicts the Digital Advertising Trends for 2008. [...]

How cool is this? A kit for wall painting for your kids. Completely digital, being projected on to your wall with a laser projector. All you need is kids that can differentiate between this harmless way of painting your all and painting with real paint. (found at psfk) For your bookmarks:

Now this might well unsettle Second Life: Entropia has licensed the Crytek 2 Engine. I have already written about Crytek 2 in March, it offers the most fascinating graphics I have seen in a computer game! You can click through to golem.de to see what I mean. Funnily enough I wrote back then: I wish [...]

Watch this and think about the stats. We are living indeed in an exponential age. It’s fascinating to think about it, once you see all these figures (that you will probably all have seen before on their own somewhere else) sink in. Everything increases exponentially at the moment, especially in the digital age. (Shift happens!) [...]