Viral Marketing
Sweden’s safest hands – another nice mobile marketing campaign
The Sweds tend to come up with quite a few nice mobile marketing campaigns lately. Remember the MINI Getaway?
Now there is a campaign for the Swedish Post called “Sweden’s safest hands”. Using your iPhone, it’s your task to safely deliver virtual parcels around the city:
Nice idea, but I really wonder, how these campaigns deliver in terms of actual KPI. As playful and involving as they might be – they seem to be very complicated for reaching a large audience.
It probably wasn’t the intention in the first place. Yet somehow I get the feeling that the viral spread of the case videos are the main objective of the communication strategy…
Nevertheless, I like the playful, gamification aspects of both cases!
Plot Device – a viral product demonstration
Doing a video product demonstration for a video editing software is, one must admit, fairly easy. However, in the short movie “plot device”, the execution ist phenomenal. It could have been easy, but instead the makers of this video put all their efforts into producing a nice story on a shoestring budget:
And here is how they made it:
The video went fairly viral with 550k views in 2 months.
Nice Volkswagen Ad Spoof
Spoofs are the best compliment for good advertising. Here is a spoof of the legendary Volkswagen “Darth Vader” Ad:
Super Slow-Motion Motion on the Streets of Jerez
Samsung keeps pumping out viral videos, here is another one featuring “Colectivo De Arte”, who super slow-move around the city of Jerez, so it only looks right when fast forwarded. Choreographed moves are fed to them through Samusung headsets.
Volkswagen – The Force
Nice idea!
(disclosure: my agency works for Volkswagen, but this particular clip is made by another agency)
