Archive for the 'Viral Marketing' Category
August 10, 2010
By Roland Hachmann in Ad News,Branding,Ideas,Marketing,Social Media,Television,Videos,Viral Marketing | 0 comments
The “Old Spice” Campaign of “the man your man could smell like” has certainly caused a lot of buzz within the social media community lately, and I have bookmarked a fair share of links on my delicious account lately. Now there is an official case study video by Wieden+Kennedy with the story of the campaign, [...]
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July 20, 2010
By Roland Hachmann in Digital Culture,Fun,Marketing,Social Media,Videos,Viral Marketing | 0 comments
Here is a viral marketing ploy that I was sent (seeded?) from two different email addresses within 20 Minutes this morning. A couple of guyss purchase a McD burger and find an image of “the king” toasted into the bun. One of the links they sent me leads to a page, where a guy speculates [...]
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April 29, 2010
By Roland Hachmann in Guerrilla Marketing,Ideas,Videos,Viral Marketing | 0 comments
Germanwings and easyjet are two low budget airlines competing on the german market. German wings now came up with a peculiar idea of comparative advertising. It’s a novel idea, however I am not sure if I really like the execution, but judge for yourself: For your bookmarks:
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February 3, 2010
By Roland Hachmann in Ad News,Digital Marketing,Guerrilla Marketing,Ideas,Marketing,Online Advertising,Viral Marketing | 0 comments
I am badly hooked on the series “lost“, as I wrote in my German Blog already. The sixth and supposedly last season started yesterday in the US (the parts are available in Germany always one day later), however in the last couple of days / weeks a few marketing gigs have already taken place. Such [...]
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December 13, 2009
By Roland Hachmann in Digital Culture,Digital Marketing,Marketing,Social Media,Videos,Viral Marketing | 1 comment
I suppose you all remember Jill and Kevin’s wedding video, in which the couple and a few of their friends were dancing to “forever” by Chris Brown? For those living outside Germany, here it is (YouTube is blocking music videos in Germany): I really liked that video and copied it into my German Blogs. I [...]
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November 21, 2009
By Roland Hachmann in Branding,Digital Marketing,Online Advertising,Search Engine Stuff,Viral Marketing | 0 comments
Coming up for an original idea for a rather ordinary product like the cereal wheetabix isn’t always easy. In this case, it’s a play on the fact that wheetabix as a breakfast gives you energy for the whole day. So they came up with a questions that is interesting for all of us: “What makes [...]
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July 22, 2009
By Roland Hachmann in Digital Marketing,Marketing,Social Media,Videos,Viral Marketing | 0 comments
How about this viral idea of bungee jumping elephants in the middle of London? (Doesn’t it look like it really happened…) For whatever reason, Samsung is putting out one viral after the other lately, quite a few of them get good mentions throughout the social web. Does anyone know the creative and the seeding agencies [...]
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June 15, 2009
By Roland Hachmann in Digital Marketing,Videos,Viral Marketing,Web 2.0 | 1 comment
Samsung is on a roll with their viral videos. Here is another one that is fascinating to watch. It is based on the “unboxing” meme that many adopted on youtube: For your bookmarks:
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April 21, 2009
By Roland Hachmann in Ad News,Branding,CGM,Digital Marketing,Marketing,Online Advertising,Social,Videos,Viral Marketing | 0 comments
Need a short URL for twitter? try http://url.so-smart.be/ instead of the typical tinyurl.com – this is a nice marketing idea by smart, the shortest car around. A nice new advert by Hondy, in stopmotion, using lots and lots of cars: A card board trailer of “300″ by Panasonic – what would happen to Hollywood given [...]
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April 17, 2009
By Roland Hachmann in Digital Marketing,Fun,Videos,Viral Marketing | 0 comments
This is a fascinating YouTube Video riddle by Samsung. Let’s see if you can find out how it works: (found at werbeblogger) For your bookmarks:
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March 28, 2009
By Roland Hachmann in CGM,Digital Culture,Fun,Videos,Viral Marketing | 0 comments
While in Paris on a connecting flight, Pharrel tries to order a Big Mac while it’s still 6am – and the french staff neither know Pharrel, nor do they want to offer him anything but breakfast – and last but not least they don’t seem to know him and aren’t impressed at all by his [...]
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March 19, 2009
By Roland Hachmann in Digital Marketing,Ideas,Videos,Viral Marketing | 0 comments
Having studied in Great Britain in the 90s I was slightly used at fact that the British watch sheep dog trials during prime time on a saturday evening. This craziness was now used for a rather nice viral by Samsung: sdf For your bookmarks:
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February 20, 2009
By Roland Hachmann in Ad News,Digital Marketing,Fun,Guerrilla Marketing,Ideas,Online Advertising,Videos,Viral Marketing | 1 comment
This isn’t so new any more, but I had this in my drafts and definitely wanted to share it with you. Zuji, an online travel agent, launched a rather unique campaign to illustrate the great possibilities to save money for nicer holidays: The main thing of this was probably the ways the video made it’s [...]
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January 6, 2009
By Roland Hachmann in Digital Marketing,Ideas,Marketing,Online Advertising,Social,Viral Marketing,Web 2.0 | 1 comment
Two link tips for some background reading, if you have a lot of time at hand: If you’re in need of social media case studies, there is a really extensive meta list as compiled by Robin of the Interactive Insights Group. Meaning: it’s a list of links to sites with lists of casestudies. Nothing you [...]
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January 4, 2009
By Roland Hachmann in CGM,Digital Culture,Digital Marketing,Fun,Marketing,Videos,Viral Marketing | 15 comments
Everybody must have seen one of the “where the hell is Matt” Videos. The guy travelling around the world, dancing in some of the most remote places on this planet. Recently, speculations have been increasing about the whole thing being a fake. Well, now Matt answers to this accusations, admitting that it was, indeed, a [...]
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