Archive for the 'Viral Marketing' Category

This one has been roaming the net in the last few days:

It has more than 2 Million views already. Who would have thought that this is actually a viral clip for Levi’s? Amazingly well done - both in terms of content as well as spreading it on the net. Who was the agency - does [...]

Over at the Online Spin blog, there is an interesting article about “peers vs influencers“. The question is, of course: who is your ideal target group. It’s the debate of Gladwells Tipping Point theory vs Duncan Watts argument, that there aren’t any network nodes more influential than others.
Joe Marchese says, there are indeed people who [...]

Over at the One Degree blog, there is a coverage of a panel from the SXSW interactive festival, during which the panelists were asked to vote on the worst social media campaigns in 2007. Amongst the panelists were bloggers like Jeff Jarvis and Steve Hall. I have to admit, I didn’t hear about all of [...]

Just yesterday (or this morning), I received a comment by somebody who added some thoughts on viral marketing by pitching his own book including a lot of links in his comment. I let that comment through, because it sounded interesting. The other day however, not long ago, I received an email by somebody pitching his [...]

Is the tipping point toast? This is the title of a rather interesting article on fastcompany magazine.
There is a lot of thinking and research going on in order to find out, what will trigger a viral (marketing) explosion of any sort. Is it the people, the context or the actual idea? Or would it be [...]

The Wallstreet Journal published a list of the best and worst ad campaigns of 2007. Amongst the best were the ad campaigns of Dove, the Simpsons Movie, Cadbury. Some of the worst were bud.tv, General Motors, Snickers and Chrysler.
Interesting fact: while I have seen/read about all of the good ones, I know none of the [...]

I am impressed with this extensive list of web marketing areas by Jeremiah Owyang. It’s, as he calls it “A Complete List of the Many Forms of Web Marketing for 2008″ and for the moment it does indeed look very complete.
This document catalogs the many tools and tactics available for corporate web strategy in [...]

This must be one of the busiest sites right now… So I tried it myself. Here is my elf.

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As every year around this time, all sorts of sites start to publish trends. Along the many lists that get published (and some of which I will subsequently link to), there is one selfproclaimed “Uber”-List, an aggregation of links of the main sites with trends. These trends do not only concern marketing and advertising, [...]

Doing some research regarding viral marketing, I stumbled upon the following 5 posts, here is a summary of each:

4 myths of viral marketing: it is a replacement for television (most videos won’t get millions of viewers), a viral video is a digital strategy (what happens after the video has been watched?), putting a video on [...]

Do you remember the iPod ad the school teacher George Masters produced a few years ago? Well, there is a new fan-created ad, this time by an 19-year old from the midlands in the UK. And while Apple never even made a single statement about the ad Mr. Masters produced in 2004, they now asked [...]