Archive for the 'Viral Marketing' Category

The “Old Spice” Campaign of “the man your man could smell like” has certainly caused a lot of buzz within the social media community lately, and I have bookmarked a fair share of links on my delicious account lately. Now there is an official case study video by Wieden+Kennedy with the story of the  campaign, [...]

Here is a viral marketing ploy that I was sent (seeded?) from two different email addresses within  20 Minutes this morning. A couple of guyss purchase a McD burger and find an image of “the king” toasted into the bun. One of the links they sent me leads to a page, where a guy speculates [...]

Germanwings and easyjet are two low budget airlines competing on the german market. German wings now came up with a peculiar idea of comparative advertising. It’s a novel idea, however I am not sure if I really like the execution, but judge for yourself: For your bookmarks:

I am badly hooked on the series “lost“, as I wrote in my German Blog already. The sixth and supposedly last season started yesterday in the US (the parts are available in Germany always one day later), however in the last couple of days / weeks a few marketing gigs have already taken place. Such [...]

I suppose you all remember Jill and Kevin’s wedding video, in which the couple and a few of their friends were dancing to “forever” by Chris Brown? For those living outside Germany, here it is (YouTube is blocking music videos in Germany): I really liked that video and copied it into my German Blogs. I [...]

Coming up for an original idea for a rather ordinary product like the cereal wheetabix isn’t always easy. In this case, it’s a play on the fact that wheetabix as a breakfast gives you energy for the whole day. So they came up with a questions that is interesting for all of us: “What makes [...]

How about this viral idea of bungee jumping elephants in the middle of London? (Doesn’t it look like it really happened…) For whatever reason, Samsung is putting out one viral after the other lately, quite a few of them get good mentions throughout the social web. Does anyone know the creative and the seeding agencies [...]

Samsung is on a roll with their viral videos. Here is another one that is fascinating to watch. It is based on the “unboxing” meme that many adopted on youtube: For your bookmarks:

Need a short URL for twitter? try http://url.so-smart.be/ instead of the typical tinyurl.com – this is a nice marketing idea by smart, the shortest car around. A nice new advert by Hondy, in stopmotion, using lots and lots of cars: A card board trailer of “300″ by Panasonic – what would happen to Hollywood given [...]

This is a fascinating YouTube Video riddle by Samsung. Let’s see if you can find out how it works: (found at werbeblogger) For your bookmarks:

While in Paris on a connecting flight, Pharrel tries to order a Big Mac while it’s still 6am – and the french staff neither know Pharrel, nor do they want to offer him anything but breakfast – and last but not least they don’t seem to know him and aren’t impressed at all by his [...]

Having studied in Great Britain in the 90s I was slightly used at fact that the British watch sheep dog trials during prime time on a saturday evening. This craziness was now used for a rather nice viral by Samsung: sdf For your bookmarks:

This isn’t so new any more, but I had this in my drafts and definitely wanted to share it with you. Zuji, an online travel agent, launched a rather unique campaign to illustrate the great possibilities to save money for nicer holidays: The main thing of this was probably the ways the video made it’s [...]

Two link tips for some background reading, if you have a lot of time at hand: If you’re in need of social media case studies, there is a really extensive meta list as compiled by Robin of the Interactive Insights Group. Meaning: it’s a list of links to sites with lists of casestudies. Nothing you [...]

Everybody must have seen one of the “where the hell is Matt” Videos. The guy travelling around the world, dancing in some of the most remote places on this planet. Recently, speculations have been increasing about the whole thing being a fake. Well, now Matt answers to this accusations, admitting that it was, indeed, a [...]