Archive for the 'Videos' Category

What the heck is going on in ad land? How come, that several creatives are touring from one end of the nation to another? (While documenting their pilgrimmage online on Facebook). Santiago Cosme and Victor Blanco, two advertising students, are travelling from NY, where they landed, to the HQ of CPB in Colorado. In Germany, [...]

The “Old Spice” Campaign of “the man your man could smell like” has certainly caused a lot of buzz within the social media community lately, and I have bookmarked a fair share of links on my delicious account lately. Now there is an official case study video by Wieden+Kennedy with the story of the  campaign, [...]

Here is a viral marketing ploy that I was sent (seeded?) from two different email addresses within  20 Minutes this morning. A couple of guyss purchase a McD burger and find an image of “the king” toasted into the bun. One of the links they sent me leads to a page, where a guy speculates [...]

Erik Qualman just released a “refresh” of the socialnomics video published a few months ago. Since the numbers in social media developments are so quickly evolving, this refresh seems about time. If you just want to see the numbers and stats, you can visit Eriks blogpost here. If you’re from outside the US, chances are [...]

Germanwings and easyjet are two low budget airlines competing on the german market. German wings now came up with a peculiar idea of comparative advertising. It’s a novel idea, however I am not sure if I really like the execution, but judge for yourself: For your bookmarks:

Well, there is some truth to this, I must admit … For your bookmarks:

For your bookmarks:

This is a real challenge for ad experts. The following video is a huge collection of TV spots. It was made as part of the launch of the new identity of the Creative Circle awards in the UK. As adverblog writes, there are more than 78 spots referenced in this single video. Or, at least, [...]

I suppose you all remember Jill and Kevin’s wedding video, in which the couple and a few of their friends were dancing to “forever” by Chris Brown? For those living outside Germany, here it is (YouTube is blocking music videos in Germany): I really liked that video and copied it into my German Blogs. I [...]

Lots of praise and good&relevant facts about social media return on investment: For your bookmarks:

Quite a nice idea to get free advertising space on television. For your bookmarks:

Not sure, how new this site is, but poptent.net looks rather interesting. It’s a site for connecting brands with freelance videographers: Poptent is the best place for independent and freelance videographers to build their portfolios, connect with companies and brands for commercial work. Here you will find the best and brightest up and coming creative [...]

Rory Sutherland of Ogilvy UK spoke on TED Global about the value of the intangible, and how advertising helps create that value: Highly entertaining, as usual for Rory. Having worked with Rory in a brainstorming some time ago, when I still worked at Ogilvy, I can tell you: he really is that entertaining. The story [...]

Martin Oetting – sorry, Dr. Martin Oetting, as of a short while ago (congratulations!), just published a reference to his newly released thesis: ripple effect (How Empowered Involvement Drives Word of Mouth). The link leads to a page with a small “social media release”, which includes a PDF with a short summary (in German), a [...]

Astonishing news about fields in the southwest of the UK (I assume), where the best crop of creatives is grown For your bookmarks: