Archive for the 'Videos' Category

February 2, 2010

Ad Land Circle Creative Spot

This is a real challenge for ad experts. The following video is a huge collection of TV spots. It was made as part of the launch of the new identity of the Creative Circle awards in the UK. As adverblog writes, there are more than 78 spots referenced in this single video. Or, at least, [...]

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December 13, 2009

Jill and Kevin’s viral wedding video: just a marketing trick?

I suppose you all remember Jill and Kevin’s wedding video, in which the couple and a few of their friends were dancing to “forever” by Chris Brown?
For those living outside Germany, here it is (YouTube is blocking music videos in Germany):

I really liked that video and copied it into my German Blogs. I enjoyed the [...]

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November 21, 2009

Social Media ROI: the video

Lots of praise and good&relevant facts about social media return on investment:

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November 12, 2009

Expedia Guerilla Advertising.

Quite a nice idea to get free advertising space on television.

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November 9, 2009

Poptent – crowdsourcing video productions

Not sure, how new this site is, but poptent.net looks rather interesting. It’s a site for connecting brands with freelance videographers:
Poptent is the best place for independent and freelance videographers to build their portfolios, connect with companies and brands for commercial work. Here you will find the best and brightest up and coming creative minds [...]

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October 14, 2009

The value of the intangible

Rory Sutherland of Ogilvy UK spoke on TED Global about the value of the intangible, and how advertising helps create that value:

Highly entertaining, as usual for Rory. Having worked with Rory in a brainstorming some time ago, when I still worked at Ogilvy, I can tell you: he really is that entertaining. The story about [...]

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October 13, 2009

Ripple Effect – a new book on word-of-mouth by empowerment

Martin Oetting – sorry, Dr. Martin Oetting, as of a short while ago (congratulations!), just published a reference to his newly released thesis: ripple effect (How Empowered Involvement Drives Word of Mouth). The link leads to a page with a small “social media release”, which includes a PDF with a short summary (in German), a [...]

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October 9, 2009

A documentary about growing creatives.

Astonishing news about fields in the southwest of the UK (I assume), where the best crop of creatives is grown

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October 3, 2009

Lego: 3D augmented reality shows the product in the box

This is a great application for 3D augmented reality:

(via webguerillas)

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September 21, 2009

Did you know 4.0

ok, it’s been around for a week already now, but nevertheless, this video again features some interesting stats:

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July 22, 2009

Samsung “Superfast Stunt”

How about this viral idea of bungee jumping elephants in the middle of London?
(Doesn’t it look like it really happened…)

For whatever reason, Samsung is putting out one viral after the other lately, quite a few of them get good mentions throughout the social web. Does anyone know the creative and the seeding agencies behind this [...]

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July 17, 2009

Copy whatever works, the Germans seem to think.

There were endless discussions in Germany about the successful  social media tactics employed during the presidential election campaign in the US. Of course these discussions also included thoughts and recommendations about how politics in Germany should make use of social media during this years election period.
I agree to the general thought, however I was mildly [...]

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June 15, 2009

New Samsung Viral Video

Samsung is on a roll with their viral videos. Here is another one that is fascinating to watch. It is based on the “unboxing” meme that many adopted on youtube:

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May 6, 2009

Jeff Jarvis in a Techcrunch Interview at Next09 Conference

During the last couple of days at the next09 conference here in Hamburg Germany, I enjoyed quite a few very interesting presentations, talks and discussions. Amongst the internationally known people were bloggers/thinkers such as Jeff Jarvis, Brian Solis, Umair Haque, Steve Rubel, Stowe Boyd plus a few others. Of course, there were also many well [...]

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April 21, 2009

Weblinks, 21st of April

Need a short URL for twitter? try http://url.so-smart.be/ instead of the typical tinyurl.com – this is a nice marketing idea by smart, the shortest car around.
A nice new advert by Hondy, in stopmotion, using lots and lots of cars:

A card board trailer of “300″ by Panasonic – what would happen to Hollywood given [...]

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