Archive for the 'Uncategorized' Category

October 12, 2006

Downsides of Participation Inequality

Jakob Nielsen has some interesting views about the downsides of the 1% rule that I blogged about. In his article
Participation Inequality: Lurkers vs. Contributors in Internet Communities he lists those “Downsides of Participation Inequality”
The problem is that the overall system is not representative of Web users. On any given user-participation site, you almost always [...]

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June 8, 2006

German Chancellorette has her own Video-Podcast

Angela Merkel, Chancellor of Germany, has a video-podcast since today. Her first vidcast was FIFA Worldcup message, no surprise.

Now that has got to be a first. Or is there any other country whose Nr. 1 politician has a video-podcast?

The first time in a long time, that I actually really appreciate something my government [...]

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December 20, 2005

Closed for Christmas…

I have been slow writing posts in the last 2 weeks. Reason being, that the yearend tasks at work have been slowing me down a lot – I guess the same has been happening to a lot of you, too.
During Christmas break I will take a deep breath. A lot has happened this year, [...]

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August 30, 2005

Google vs Microsoft is indeed a war of (quite different) platforms.

This was a comment to an article at AdJab, but you should also read this article:
I don’t think, the current discussion is about Google vs Microsoft competing on the same platform (software). I also agree, that Google doesn’t have a platform (yet).
I think this is about influence. And power. Microsoft was and is gaining influence [...]

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August 1, 2005

the blur between editorial content and ads is not only happening online

I was just writing about how editorial content and ads (in this case through content-link-ads) merged and that it is even less apparent to users, what’s advertising and what’s not. And then I found this article saying that the same is happening in a couple of free dailies.
This blogpost also links to a page about [...]

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July 27, 2005

The rise of sponsored links within the content area

I have seen these before, but only once (and that was a special promotion for one product). Then I forgot about them again until I saw this today:

The link opens a “popup” with advertisement. We’re all used to sponsored links in the left- or righthand navigation. But they’re kept separate from any editorial content, even [...]

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July 25, 2005

10 trends from Rubel.

Steve Rubel has an interesting post about 10 main trends he considers relevant in the near future:
[Quote]

1. The Long Tail – small players can collectively make up a market that rivals the giants. As Seth says, small is the new big. This applies equally for journalism as well as for marketers.
2. The Read Write [...]

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July 23, 2005

Nostalgia, again…

The web isn’t very old, yet it is fast paced. I work in this business for 7 years (and use the internet for about 10), so in Internet years – which you can may be measure like the good old dog-years), this would be, well 49 years at least. (Given that thought, I should retire [...]

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July 19, 2005

Storytelling in Marketing

Something which I really like and posted about before: Diva Marketing blog had a good post about storytelling in Marketing.

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June 20, 2005

Fad, gadget or trend? How do you rate Tiddlywikis?

Tiddlywikis are html files enriched with a lot of javascript. The main feature: all internal links, called Tiddlers, are contained within the file, even when their not visible. Once you click on a Tiddler-link, they open. And then you can also edit them. For more details see the link above.
A TiddlyWiki is like a blog [...]

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June 16, 2005

Sidekick: Nice Links

I really enjoy two sites that don’t really write much, but show nice images.
1) advertising focused: AdBlather. Here you can find nice print advertising. Ads from magazines or outdoor. But always executions with a nice little idea with it. Really enjoyed most of these sofar.
2) Photography: iso800 by Fabian Mohr. Really nice Photography, also some [...]

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May 11, 2005

Good article on gawker on nytimes.com

NY Times has an interesting Article about The phenomenon of Gawker Media run by Nick Denton. It reveals a little on how it works (and how they – the bloggers – work), plus a little unofficial information on the finances behind it.

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May 8, 2005

Now there even is a virtual ad agency – unbelievable.

…truly amazing, what kind of developments you can even find in the virtual world of multi-player online role-playing games, as an article on clickz says about a virtual ad agency. It’s within the game “second life”, which let’s users craft and sell virtual products. And because you can sell products much better, if people know [...]

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May 8, 2005

Will a new group blog with celebrities make the race?

Arianna Huffington is launching the huffington post tomorrow. It’s a group blog with 300 celebrities blogging, says an article on Newsweek.Mrs Huffington’s idea:
Its really taking the two things that worked great on the Internet—which is news and the blogosphere—and combining them, bringing to the Internet voices that haven’t been there, as well as voices that [...]

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April 26, 2005

Open beer – err source marketing

Link update:in the by now really interesting discussion with Martin, he pointed me to bowfly and in the comments of Martins post, Markus pointed me to Netzpolitik, which had an article about Vores Oel.Both breweries, bowfly and Vores Oel, are excellent examples of OSM, as people can create their own beer, and in [...]

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