Archive for the 'Trends' Category

An update on latest usage numbers, especially about social applications dominating web usage:

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Have Fun!

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Courtesy of one of my colleagues who sent this around today: Social Media always existed in one or the other form. Sometimes the means of communication were a little complicated or indirect, but there was no excuse for not having been able to communicate the way you can today.
Well, I am still happy to have [...]

Just the other day I posted this graphic at my german blog:

The graphic is from this place here. Just today I found the ‘corresponding article’ about ‘how google and apple dominate‘ whatever field they are moving into. Written by Umair Haque, this article goes into the “no compromise for bucks” philosophy that is at the [...]

Adage published a “digital issue”, which seems to be completely accessible online. (Why wouldn’t it, anyway?) I haven’t read through the entire set of articles just yet, however there seem to be some interesting thoughts. Things like the 70/20/10 rule for marketing budgets, a short article about what the h*** are widgets, and a little [...]

Ben Hourahine, Futures Editor at Leo Burnett explains his vision of future advertising, media usage, etc.

Sounds like that could happen. But then again, nothing of this really struck me as a new thought…?
(via adrants)

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So you really think that people pay attention? Try this test to find out how good your “attention” skills are.

Amazing, isn’t it? Now imagine people are looking for something specific online on your webiste. Will they notice the ads? I guess, they will. BUT: only if they are relevant or related to what they are [...]

Is the tipping point toast? This is the title of a rather interesting article on fastcompany magazine.
There is a lot of thinking and research going on in order to find out, what will trigger a viral (marketing) explosion of any sort. Is it the people, the context or the actual idea? Or would it be [...]

The German DLD Conference (Digital, Life, Design) just started a few hours ago. The next 3 Days should be rather interesting, even for anybody not attending, because they are putting videos all sessions online. In addition, there is a blog with live blogging from the sessions.

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… this time nicely packaged in a slideshare presentation:

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(found here)

For your bookmarks:
These icons link to social bookmarking sites where readers can share and discover new web pages.

Business Week features an article that says Sony BMG drops DRM. Peere pressure or not, I don’t care, I am just very happy about this. That’s the last Giant of the 4 to drop DRM.
Will Apple now drop their DRM so that I can listen to the songs I purchased (and I did purchase some, [...]

I am impressed with this extensive list of web marketing areas by Jeremiah Owyang. It’s, as he calls it “A Complete List of the Many Forms of Web Marketing for 2008″ and for the moment it does indeed look very complete.
This document catalogs the many tools and tactics available for corporate web strategy in [...]