Archive for the 'Television' Category

… is a really nice TV commercial by Nordpol:

For your bookmarks:
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Just a quick one: Joost shuts down its global operations and focuses on the US only. Shame, I liked the idea of Joost. But in the end, it was brought down by two main factors that even a technologically smart way of streaming videos can’t solve: first: trying to buy global rights for content that [...]

This one is fantastic, I couldn’t resist posting it here:

Reminds me a little bit of the Sony Bravia Spots. Well done, I wish there was more of this kind.
(found it upstream, many thanks, Tim Keil!)

For your bookmarks:
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This is a groundbraking figure:
U.S. Internet Users Viewed 10 Billion Videos Online in Record-Breaking Month of December, According to comScore Video Metrix
Not sure, if this is really due to the writers strike as it si claimed there. Could be anything.
Other question: what is the total number of videos watched around the globe? And how [...]

The Wallstreet Journal published a list of the best and worst ad campaigns of 2007. Amongst the best were the ad campaigns of Dove, the Simpsons Movie, Cadbury. Some of the worst were bud.tv, General Motors, Snickers and Chrysler.
Interesting fact: while I have seen/read about all of the good ones, I know none of the [...]

I am impressed with this extensive list of web marketing areas by Jeremiah Owyang. It’s, as he calls it “A Complete List of the Many Forms of Web Marketing for 2008″ and for the moment it does indeed look very complete.
This document catalogs the many tools and tactics available for corporate web strategy in [...]

Firebrand now launched, and it has a wide selection of TV commercials online to watch. You can filter them by brand, animation, celebrity, etc. I particularly like the filter-selection “banned”, which could be quite promising in the future.
What I miss: you can’t comment on the ads. You can rate them, but not comment on them. [...]

Do you remember the iPod ad the school teacher George Masters produced a few years ago? Well, there is a new fan-created ad, this time by an 19-year old from the midlands in the UK. And while Apple never even made a single statement about the ad Mr. Masters produced in 2004, they now asked [...]

Andrew Keen is a well known critic of the whole Web 2.0 user generated (”communistic”) cult of the amateur that is shaping our media consumption (”prosumption”) these days.
Now, on Ad Week, he contributed an Op Ed about Web 2.0 being the death of advertising. It is quite a rant, you’ll be amazed:
Web 2.0 is, in [...]

Somehow Sony has managed to create a buzz around their ads that gets people curious and waiting to see the ad. The new ad will launch October 5th, but you can already see a “making of” teaser on YouTube. The team of 40 animators animated 189 small bunnies and one 30 ft giant rabbit [...]

This is a great idea showing how donating blood doesn’t take much more time than watching a clip on YouTube. You have to click on the image below, since (due to the effect, which I won’t give away here) the clip cannot be inserted into any other pages just like YouTube clips. Enjoy!

(hat [...]