Archive for the 'Television' Category

The “Old Spice” Campaign of “the man your man could smell like” has certainly caused a lot of buzz within the social media community lately, and I have bookmarked a fair share of links on my delicious account lately. Now there is an official case study video by Wieden+Kennedy with the story of the  campaign, [...]

The Superbowl has yet again been a large show off for TV ads. Even though some argue that the quality of ads has been lower than the previous years, one thing stuck out again: the spots not produced by a typical “Madison Avenue Agency”. Two Doritos spots, allegedly created by consumers, a Google ad produced [...]

Quite a nice idea to get free advertising space on television. For your bookmarks:

The year the media died… This video is great. almost 10 minutes long, like the original song by Don Mclean, and in bits seemingly redundant, but fun to watch and listen to nevertheless – well done! For your bookmarks:

Apparently 200 camcorders produced 2.5 mio single frames to enable this matrix style ad. Amazing footage. However, the 3 mio british pounds are quite steep – if that is really the correct production costs, which I somehow doubt. (found at brainwash) For your bookmarks:

Doritos engages its target audience once again to produce TVCs for the superbowl. Their shoutout is “take down the ad pros” / “take the top spot”. Make it to one of the five finalists and winn $25,000. When voted as the favourite, your ad will get aired during the superbowl. An dif the ad gets [...]

I have written about the notion of campaigning vs commiting and the fact that social media is not about short lived campaigns but more often about building up conversations and long term relationships. The online part of the election campaign of Barack Obama was one of the most sophisticated social media campaigns I have seen [...]

It’s an advert, but the message is generic. Any competitor of Nokia, especially Apple with the iPhone could have said the same. The underlying idea, though, is fascinating. And very true, in my opinion. Just give it a few years until a majority owns mobile devices of that kind. For your bookmarks:

This guy is amazing. He is only 14 years old, yet he has more than 40m video views in total. His YouTube channel has been viewd almost 6m times and he has more than a quarter of a million subscribers. And all he does (from the little I could cope with watching), is talk incredibly [...]

… is a really nice TV commercial by Nordpol: For your bookmarks:

Just a quick one: Joost shuts down its global operations and focuses on the US only. Shame, I liked the idea of Joost. But in the end, it was brought down by two main factors that even a technologically smart way of streaming videos can’t solve: first: trying to buy global rights for content that [...]

This one is fantastic, I couldn’t resist posting it here: Reminds me a little bit of the Sony Bravia Spots. Well done, I wish there was more of this kind. (found it upstream, many thanks, Tim Keil!) For your bookmarks:

This is a groundbraking figure: U.S. Internet Users Viewed 10 Billion Videos Online in Record-Breaking Month of December, According to comScore Video Metrix Not sure, if this is really due to the writers strike as it si claimed there. Could be anything. Other question: what is the total number of videos watched around the globe? [...]

The Wallstreet Journal published a list of the best and worst ad campaigns of 2007. Amongst the best were the ad campaigns of Dove, the Simpsons Movie, Cadbury. Some of the worst were bud.tv, General Motors, Snickers and Chrysler. Interesting fact: while I have seen/read about all of the good ones, I know none of [...]

I am impressed with this extensive list of web marketing areas by Jeremiah Owyang. It’s, as he calls it “A Complete List of the Many Forms of Web Marketing for 2008″ and for the moment it does indeed look very complete. This document catalogs the many tools and tactics available for corporate web strategy in [...]