Archive for the 'Social' Category

14:00 audience session: context by Stefan Erschwendner Some interesting questions arise after the kick off presentation:  Should agencies rather focus on context of the target audience? Will context drive marketing (communicationss) in the future? Which type of agency will be best suited for this in the future? PR or ad agencies? What happens when companies piggyback [...]

11:05 second day just started, with some delay, as Roland points out explicitly First panel:  Trend Cocooning Wie verändert die Krise das Verbraucherverhalten? With Prof. Peter Wippermann and Roland Kühl v. Puttkammer (Organisator der remix09) First, Roland explains the trend cocooning. Prof. Wippermann expands on it. The trend was orifinally coined by Faith Popcorn, before [...]

17:33h – Ok, I skipped a session: quantitative vs qualitative viral marketing by viral seeding company elbkind. Very interesting session with a goood discussion about reach of campaigns in generell (i.e. millions of views) vs reach within a certain target group (wich might result in viewer, but qualitatively lesser views). Now I am sitting in [...]

14:00h – the first afternoon session started with: XING und die Klassiker wahlfreie Informationen und Networking statt einfach nur Werbung Oliver Nickels of IBM starts the session explaining how IBM uses WoM and direct networking to sell their solutions to the German Mittelstand, because it works better than pure advertising. Networking is extremely important in [...]

The year the media died… This video is great. almost 10 minutes long, like the original song by Don Mclean, and in bits seemingly redundant, but fun to watch and listen to nevertheless – well done! For your bookmarks:

Mark Lazen is bold on the idea that facebook might soon be on death watch. One of the main points is that Facebook is trying to be all things to all people. (Sort of like AOL a few years ago.) Which is supposedly the first step of being nothing to nobody, resulting in comparative irrelevance. [...]

During the last couple of days at the next09 conference here in Hamburg Germany, I enjoyed quite a few very interesting presentations, talks and discussions. Amongst the internationally known people were bloggers/thinkers such as Jeff Jarvis, Brian Solis, Umair Haque, Steve Rubel, Stowe Boyd plus a few others. Of course, there were also many well [...]

In Germany in 2006, we had Opel (of GM) giving 4 Opel cars to bloggers for 4 weeks. Now, 3 years later and in the US, where everything is bigger, longer, etc. Ford does something even bigger and longer: In the ultimate foreign exchange program, our 100 agents are spending six months behind the wheel [...]

Need a short URL for twitter? try http://url.so-smart.be/ instead of the typical tinyurl.com – this is a nice marketing idea by smart, the shortest car around. A nice new advert by Hondy, in stopmotion, using lots and lots of cars: A card board trailer of “300″ by Panasonic – what would happen to Hollywood given [...]

Mary C. Joyce was the New Media Operation Manager of Barrack Obama’s electoral staff. German Techsite Golem interviewed her during re:publica, a german blogger conference last week. It’s not about the tools, she says, it’s the strategy. I almost guessed that… Video: Mary C. Joyce – Interview von der republica’09 (3:25) (Found here.) For your [...]

Here is a rather interesting social media presentation, especially because of the cases listed and categorised: View more presentations from Marta Strickland. For your bookmarks:

People learning English have the possibility to receive “One Word a Day” via email in order to improve their vocabulary. The word of today is funny, I wouldn’t have thought that it makes its way into regular vocabulary so fast: Your word for 20th March 2009 is * * * twittering * * * Please [...]

There is a new ad idea for social media, called WOMI – Word Of Mouth Impression. Developed by a company with a name that says it all: Social Media. It functions like a mini-application that spreads in my own social network of contacts and friends, and I wonder: does it do that automatically, whenever I [...]

Traditional media no longer produces “predictable” results and sometimes completely fails to activate certain target audiences at all. Hence brands are increasingly adopting social media tactics and moving into the social media space. This is no news. But for the big brands social is still very much a test lab. There are many marketing Euros [...]

An excellent and very timely idea by Ikea: At the website “Embrace Change” Ikea will offer users the chance to speak out and let the future president know their suggestions for fiscally responsible home furnishings: Well, here is what can happen if you let the Swedish Style take over the Oval Office: Not sure about [...]