Archive for the 'Social' Category

I will be at the blogger gathering in Hamburg today, which is organised by Klaus Eck and Cellity. Let me know via Twitter if you’re there (@webjungle). It’s my first blogger gathering, so I am already looking forward to it!

For your bookmarks:
These icons link to social bookmarking sites where readers can share and discover new [...]

An update on latest usage numbers, especially about social applications dominating web usage:

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Have Fun!

For your bookmarks:
These icons link to social bookmarking sites where readers can share and discover new web pages.

Nevermind the fact that there are sooo many marketing buzzwords out there already, enough for a prolonged bullshit olympics, behind this link are 10 more you most likely haven’t heard yet - but might well hear often in the future
Here are some examples:
2. Viruseful.
Viral marketing initiatives that are actually useful.
“Not only did [...]

Seth Godin, godfather of good quotes, recently wrote this:
The best time to look for a job next year is right now. The best time to plan for a sale in three years is right now. The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to [...]

Courtesy of one of my colleagues who sent this around today: Social Media always existed in one or the other form. Sometimes the means of communication were a little complicated or indirect, but there was no excuse for not having been able to communicate the way you can today.
Well, I am still happy to have [...]

Over at the Online Spin blog, there is an interesting article about “peers vs influencers“. The question is, of course: who is your ideal target group. It’s the debate of Gladwells Tipping Point theory vs Duncan Watts argument, that there aren’t any network nodes more influential than others.
Joe Marchese says, there are indeed people who [...]

Over at the One Degree blog, there is a coverage of a panel from the SXSW interactive festival, during which the panelists were asked to vote on the worst social media campaigns in 2007. Amongst the panelists were bloggers like Jeff Jarvis and Steve Hall. I have to admit, I didn’t hear about all of [...]

This is a strange but rather interesting idea: Modernista, an ad agency, doesn’t actually have a real website. Instead, the just provide a navigation layer that sits on top of various websites that have the relevant content, i.e. a flickr gallery of their work, a google news page with news of the agency, a wikipedia [...]

There seems to be a concurrent trend. Two companies just announced new projects / plattforms on which they want to listen to consumers, engage them, discuss product development with them.
Starbucks launched the website “My Starbucks Idea” on which they aks users to provide Starbucks with their ideas:
You know better than anyone else what you want [...]

Guy Kawasaki just launched a new feed aggregator for various topics, 40 different topics sofar. My favourite, of course, is a Social Media news aggregator. The site is full of headlines from many different site, the concept was inspired by popurls. Mashable has a video interview with Guy Kawasaki, which is worth watching.

For your bookmarks:
These [...]

Mitch Joel pointed me to a business week article about advertising in social networks. In the same post he also links to a blogpost claiming social media sites need advertising.
In short: time spent on social networks is declining, for whatever reason - one could of course be increased advertising on these platforms. So this [...]