Archive for the 'Social Media' Category

What the heck is going on in ad land? How come, that several creatives are touring from one end of the nation to another? (While documenting their pilgrimmage online on Facebook). Santiago Cosme and Victor Blanco, two advertising students, are travelling from NY, where they landed, to the HQ of CPB in Colorado. In Germany, [...]

The “Old Spice” Campaign of “the man your man could smell like” has certainly caused a lot of buzz within the social media community lately, and I have bookmarked a fair share of links on my delicious account lately. Now there is an official case study video by Wieden+Kennedy with the story of the  campaign, [...]

Digital Trends for Media View more presentations from frog design. For your bookmarks:

Simon Sinek has written a book about a brilliant idea: “Start with why“. Now he has written a semi-good blogpost about the ad industry titled “I hate you: a tale about the advertising industry“.  His main take out: agencies knowingly produce stuff people don’t want to see, so they look for ways to make people [...]

Here is a viral marketing ploy that I was sent (seeded?) from two different email addresses within  20 Minutes this morning. A couple of guyss purchase a McD burger and find an image of “the king” toasted into the bun. One of the links they sent me leads to a page, where a guy speculates [...]

I really enjoyed the presentation below published by Kai Platschke provocatively titled “Digital is dead”. It isn’t nonsense, of course, instead Kai argues that soon enough, everything is digital. So it won’t make sense any longer to differentiate between digital and non-digital. I strongly agree! Well, see for yourself: Digital is dead View more presentations [...]

The world cup has finally started. Sorry for the long silence, I was quite busy with my new project, the vanille shop e-commerce site. (More about that some other time) Whereas Twitter didn’t exist for regular users during the last worldcup (2006), it is now present – more than ever. And they have launched a [...]

Erik Qualman just released a “refresh” of the socialnomics video published a few months ago. Since the numbers in social media developments are so quickly evolving, this refresh seems about time. If you just want to see the numbers and stats, you can visit Eriks blogpost here. If you’re from outside the US, chances are [...]

The new stats of Facebook in Germany are amazing. Growth during the last few months has been aroung 10% more or less steadily. With 9.1 million users, facebook is now the largest social network in Germany, having surpassed StudiVZ, which used to be the largest. In terms of sociodemographic, it is still 50/50 between men [...]

Now how is that: you just purchased new shoes from Zappos, books from Amazon or anything else from the mall nearby. Wouldn’t you just love to tell everyone about whatever you bought with your credit card? No? Yes? If so, here is the perfect social network for you: Blippy. Mindsproutmarketing explains the new kid on [...]

2010 will be the year, in which (at least in Germany) companies will try to strategically integrate Social Media into their marketing mix. As opposed to previous years, when Social Media (often phrased as “viral” campaign elements) was already part of the briefing due to the glitter and glamour, but nobody could actually pinpoint the [...]

After 3 weeks of vacation, I am slowly digging through my RSS Feeds to catch up with whatever happened during my absence. Here are a few links of stuff I dugg up: A new study with 1,500 consumers shows the influence of social media participation on buying intent: “over 50% of Facebook fans and Twitter [...]

So Google has launched “buzz”, which is a social network simulating extension to GMail, if you ask me. You can share photos, videos, status messages – and people can follow your profile, see what you share and comment on it in real time. Apparently. I haven’t found anyone yet to “buzz” with. It’s supposed to [...]

Continuing on blogging about trends for the upcoming year/decade I just stumbled upon a paper by Edelman about ten ideas for the new decade. Steve Rubel has an embedde scribd in his lifestream, as well as a short video about 4 of the main points underlying the 10 ideas mentioned in the paper: Global (technology, [...]

There has been a lot of talk about the end or decline of the destination sites. Mainly about the big portals as well as brands sites – the decline in daily visitors happens at the same time as visitors to social media sites are steadily increasing. Here is a blogpost that nicely visualizes this effect [...]