Archive for the 'Search Engine Stuff' Category

I should have known. The chances of having an idea first are really slim. So someone, Alister, to be precise, came up with the idea to block the URL for Marketing Meme first. A URL that could be the meme-tracker of the marketing world, just as techmeme is the meme-tracker of the technology world.
Not sure [...]

Just the other day I posted this graphic at my german blog:

The graphic is from this place here. Just today I found the ‘corresponding article’ about ‘how google and apple dominate‘ whatever field they are moving into. Written by Umair Haque, this article goes into the “no compromise for bucks” philosophy that is at the [...]

I usually try not to write negative about things, because unless it’s constructive criticism for the creator of the content, nobody gains much. But since there is no possibility to comment on things at marketingvox, I will do it here.
I am referring to the post with the title “How-to: 9 Basic SEO Tips“. It [...]

This list here must have been assembled throughout last year. It is a “best of” of internet marketing blog posts compiled by Tamar Weinberg.
It’s so long (250+ links apparently), and judging by the link titles, there are so many interesting posts linked to, I am fascinated by it. Go take a look yourself.

For your bookmarks:
These [...]

I am impressed with this extensive list of web marketing areas by Jeremiah Owyang. It’s, as he calls it “A Complete List of the Many Forms of Web Marketing for 2008″ and for the moment it does indeed look very complete.
This document catalogs the many tools and tactics available for corporate web strategy in [...]

Just last weekend, when I was buying grocery for my farewell party from Frankfurt, I noticed that supermarkets already stock christmas cookies and bakery - but it’s only beginning of September…It starts earlier every year it seems, doesn’t it?
Giles Rhys Jones is also rather early: He already predicts the Digital Advertising Trends for 2008. The [...]

Read/writeweb has an interesting observation. Apparently Amazon has started to place ads on their site that lead to products in shops on completely different sites. Some ads are contextual, others are not. And Alex asks, why on earth Amazon would do something like that, i.e. sending people out of their shop to go somewhere else?
Here [...]

Some more ramblings on advertising on social networks, as I have written about it lately already: Sean Carton also thinks that advertising on social networks won’t work properly using regular ads. His point of why widgets might be the better solution (and I agree):
This is why widgets have been getting so much play lately: they [...]

Sean pointed me to an old article that takes us down memory lane. It’s about the gold rush feeling some 12 years ago. The hopes and expectations were as high as today, but the numbers behind “the web” were much smaller. Here is a couple of quotes, plus my own thoughts of what has changed [...]

In this article on Read/Write Web (while I am still at it), there are three points, where Google says, that advertising needs to go:

Advertisers need to get better at creating a 1:1 experience for their users. As an example, she cited the work that Cadillac did with their MyCadillac campaign.
Advertisements need to continue increasing personalization. [...]