Archive for the 'Promotions' Category

In Germany, bloggers receive presents from time to time, from companies who are probably hoping to stir up conversation about their product. I have received some presents in the past already, however the most interesting one I got last week: a voucher for a “dinner in the sky” for one person from mydays.de. Very nice [...]

Fantastic idea: Milk producers in Quebec put milk cartons in refrigerators in ten appliance stores around Montreal to take advantage of the moving season. Apparently, that similar story about diapers and young fathers (who have to stay at home on a friday nite) is not true. (thanks) For your bookmarks:

Adverblog found this musical prang of lastminute.com which promotes their last minute ticket service for theatres (I think). As nice as the idea appears, it is (as it often happens in advertising) not a very new idea. May it’s the first time, the idea was used in a commercial. But on YouTube, there are videos [...]

Volkswagen Germany just launched a rather unique employee contest: the scirocco song contest. Out of the ca. 100.000 Volkswagen employees, more than 100 opted in take part in the contest and sent in their version of the scirocco song. A Jury put up the best 25 songs for a vote by all web users on [...]

Here is a good summary of the latest coup of Prince, the artist formerly known as a symbol. He just released his new album by attaching it to a newspaper in the UK. Meaning: everyone who bought the paper, also bought the CD. That should instantly catapult him into the top 10 charts. He did [...]

I have already heard about this as a rumour in April, and infact it has become reality: 7-11 has turned some of their markets into Kwik-E-Marts: They even got some of the typical Simpsons products in these stores, like buzz cola and KrustyO’s. A list of these Simpsons-inspired products is over here. You can find [...]