Archive for the 'Pop Culture' Category

Nevermind the fact that there are sooo many marketing buzzwords out there already, enough for a prolonged bullshit olympics, behind this link are 10 more you most likely haven’t heard yet - but might well hear often in the future
Here are some examples:
2. Viruseful.
Viral marketing initiatives that are actually useful.
“Not only did [...]

The German DLD Conference (Digital, Life, Design) just started a few hours ago. The next 3 Days should be rather interesting, even for anybody not attending, because they are putting videos all sessions online. In addition, there is a blog with live blogging from the sessions.

For your bookmarks:
These icons link to social bookmarking sites where [...]

Steve Jobs announced some fabulous things once again during his MacWorld Keynote. The stockmarket obviously did not agree, as the share price fell considerably during Steves speach, but he gained one new potential customer (me).
For all of you who haven’t got the time to watch the full 90 minutes of the keynote - here is [...]

Business Week features an article that says Sony BMG drops DRM. Peere pressure or not, I don’t care, I am just very happy about this. That’s the last Giant of the 4 to drop DRM.
Will Apple now drop their DRM so that I can listen to the songs I purchased (and I did purchase some, [...]

This is really cool. Look at this picture. Matt, a wikipedia fan, sticks these “[citation needed] stickers” everywhere, where big audacious claims need some further reference. And he comes up with - of course - advertisements. Great idea! Where are the stickers for the product fans who want to support the big claims?
(found here.)

For [...]

Pepsi always seems to play the big numbers in their promos. A few years back, they had a lottery for 1 billion dollars with a monkey doing the final draw (so I heard).
Now they started a cooperation with Amazon to offer 1 billion songs in 2008. The details of the promo will be announced during [...]

I am impressed with this extensive list of web marketing areas by Jeremiah Owyang. It’s, as he calls it “A Complete List of the Many Forms of Web Marketing for 2008″ and for the moment it does indeed look very complete.
This document catalogs the many tools and tactics available for corporate web strategy in [...]

I have already mentioned the TED Talks a couple of times - very inspiring 20 minute presentations you can watch on the web. Now there is a good one by Larry Lessig, who talks about 3 stories in support of one central argument concerning paradigms shifts necessary in todays copyrights setup:
The Net’s most adored lawyer [...]

Do you remember the iPod ad the school teacher George Masters produced a few years ago? Well, there is a new fan-created ad, this time by an 19-year old from the midlands in the UK. And while Apple never even made a single statement about the ad Mr. Masters produced in 2004, they now asked [...]

Michael Wesch of Kansas University has published his third video on the effects of modern society&technology on (young) people

To quote Mitch Joel, who nailed it down nicely:
I know that most people will see this as a wake-up call for their industry, but I find it especially relevant to the Digital Marketing industry. Young people [...]

Apple’s handling of the iPhone price issue raises many questions about what Apple can get away with unscathed.
A recent PcWorld article is asking whether Apple is the new Microsoft. Will Apple be the new bully on the IT playground?
Don’t look now, but the role of the industry’s biggest bully is increasingly played by Apple, [...]