Archive for the 'Pop Culture' Category
January 20, 2010
By Roland Hachmann in Digital Culture,Digital Marketing,Ideas,Pop Culture,Social Media,Trends,Virtuality | 0 comments
Continuing on blogging about trends for the upcoming year/decade I just stumbled upon a paper by Edelman about ten ideas for the new decade. Steve Rubel has an embedde scribd in his lifestream, as well as a short video about 4 of the main points underlying the 10 ideas mentioned in the paper: Global (technology, [...]
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October 15, 2009
By Roland Hachmann in Guerrilla Marketing,Ideas,Pop Culture | 0 comments
Fascinating idea, even though against advertising, I can sympathize with it: New York City is covered with illegal billboards and advertisements. One random day, civilians decided to take back the public space by covering over 120 illegal billboards with original works of art. (found via wooster collective) For your bookmarks:
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July 3, 2008
By Roland Hachmann in CGM,Communities,Digital Culture,Fun,Ideas,Pop Culture,Television,Web 2.0 | 0 comments
This guy is amazing. He is only 14 years old, yet he has more than 40m video views in total. His YouTube channel has been viewd almost 6m times and he has more than a quarter of a million subscribers. And all he does (from the little I could cope with watching), is talk incredibly [...]
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May 21, 2008
By Roland Hachmann in Communities,Digital Culture,Fun,Pop Culture,Videos,Virtuality | 0 comments
I couldn’t believe it when I saw it a few minutes ago. Someone actually simulated an incidence in Second life during a real life press conference. Do you remember the time when, during a second life press conference with Anshe Chung, the whole screen was suddenly covered in flying penises? Well, now there was a [...]
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April 21, 2008
By Roland Hachmann in Fun,Ideas,Life & Stuff,Marketing,Pop Culture,Social,Web 2.0 | 0 comments
Nevermind the fact that there are sooo many marketing buzzwords out there already, enough for a prolonged bullshit olympics, behind this link are 10 more you most likely haven’t heard yet – but might well hear often in the future Here are some examples: 2. Viruseful. Viral marketing initiatives that are actually useful. “Not only [...]
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January 20, 2008
By Roland Hachmann in Digital Culture,Interactive News,Life & Stuff,Pop Culture,Trends,Web 2.0 | 0 comments
The German DLD Conference (Digital, Life, Design) just started a few hours ago. The next 3 Days should be rather interesting, even for anybody not attending, because they are putting videos all sessions online. In addition, there is a blog with live blogging from the sessions. For your bookmarks:
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January 16, 2008
By Roland Hachmann in Branding,Digital Culture,Fun,Life & Stuff,Marketing,Pop Culture | 0 comments
Steve Jobs announced some fabulous things once again during his MacWorld Keynote. The stockmarket obviously did not agree, as the share price fell considerably during Steves speach, but he gained one new potential customer (me). For all of you who haven’t got the time to watch the full 90 minutes of the keynote – here [...]
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January 4, 2008
By Roland Hachmann in Digital Culture,Music,Pop Culture,Trends | 0 comments
Business Week features an article that says Sony BMG drops DRM. Peere pressure or not, I don’t care, I am just very happy about this. That’s the last Giant of the 4 to drop DRM. Will Apple now drop their DRM so that I can listen to the songs I purchased (and I did purchase [...]
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January 2, 2008
By Roland Hachmann in Ad News,CGM,Other Advertising,Pop Culture,Social,Web 2.0 | 0 comments
This is really cool. Look at this picture. Matt, a wikipedia fan, sticks these “[citation needed] stickers” everywhere, where big audacious claims need some further reference. And he comes up with – of course – advertisements. Great idea! Where are the stickers for the product fans who want to support the big claims? (found here.) [...]
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January 2, 2008
By Roland Hachmann in Ad News,Branding,Digital Culture,Digital Marketing,Marketing,Music,Pop Culture | 1 comment
Pepsi always seems to play the big numbers in their promos. A few years back, they had a lottery for 1 billion dollars with a monkey doing the final draw (so I heard). Now they started a cooperation with Amazon to offer 1 billion songs in 2008. The details of the promo will be announced [...]
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January 1, 2008
By Roland Hachmann in Blogs, RSS & Co.,Branding,CGM,Communities,Digital Marketing,Email Marketing,Online Advertising,Pop Culture,Search Engine Stuff,Social,Television,Trends,Viral Marketing,Virtuality,Web 2.0 | 0 comments
I am impressed with this extensive list of web marketing areas by Jeremiah Owyang. It’s, as he calls it “A Complete List of the Many Forms of Web Marketing for 2008″ and for the moment it does indeed look very complete. This document catalogs the many tools and tactics available for corporate web strategy in [...]
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November 25, 2007
By Roland Hachmann in CGM,Digital Culture,Pop Culture,Social,Trends,Web 2.0 | 2 comments
I have already mentioned the TED Talks a couple of times – very inspiring 20 minute presentations you can watch on the web. Now there is a good one by Larry Lessig, who talks about 3 stories in support of one central argument concerning paradigms shifts necessary in todays copyrights setup: The Net’s most adored [...]
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October 30, 2007
By Roland Hachmann in Ad News,CGM,Digital Culture,Digital Marketing,Marketing,Online Advertising,Other Advertising,Pop Culture,Television,Videos,Viral Marketing,Web 2.0 | 0 comments
Do you remember the iPod ad the school teacher George Masters produced a few years ago? Well, there is a new fan-created ad, this time by an 19-year old from the midlands in the UK. And while Apple never even made a single statement about the ad Mr. Masters produced in 2004, they now asked [...]
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October 27, 2007
By Roland Hachmann in Communities,Digital Culture,Pop Culture,Social,Trends,Videos | 0 comments
Michael Wesch of Kansas University has published his third video on the effects of modern society&technology on (young) people To quote Mitch Joel, who nailed it down nicely: I know that most people will see this as a wake-up call for their industry, but I find it especially relevant to the Digital Marketing industry. Young [...]
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September 12, 2007
By Roland Hachmann in Ad News,Branding,Digital Culture,Interactive News,Marketing,Music,Pop Culture | 0 comments
Apple’s handling of the iPhone price issue raises many questions about what Apple can get away with unscathed. A recent PcWorld article is asking whether Apple is the new Microsoft. Will Apple be the new bully on the IT playground? Don’t look now, but the role of the industry’s biggest bully is increasingly played by [...]
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