October 23, 2007
By Roland Hachmann in Ad News, Blogs, RSS & Co., CGM, Communities, Digital Culture, Digital Marketing, Marketing, Other Advertising, Podcasts, Social, Trends, Web 2.0 | 0 comments
Joe Jaffe, who just released his new book “join the conversation” (and very successfully bumrushed the charts on amazon) also conducted a study (together with the Society for New Communications Research and TWI Surveys) on how marketers might shift their budgets to conversational findings.
Here is an excerpt from his blog (the whole study is here):
Nearly [...]
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September 4, 2007
By Roland Hachmann in Blogs, RSS & Co., CGM, Communities, Digital Culture, Digital Marketing, Interactive News, Podcasts, Social, Web 2.0 | 0 comments
Having written about a weekly digest of social media, I have overlooked this one here. Same idea: weekly links about the most intersting stuff from the social media news. Not sure who was first, but both are worth looking at.
For your bookmarks:
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July 13, 2007
By Roland Hachmann in Blogs, RSS & Co., Communities, Digital Culture, Podcasts, Social, Web 2.0 | 0 comments
Two thoughts, similar conclusions, different causes.
Steve Rubel writes about the golden age of individulism:
The difference between then and now is that it’s easier than ever before to become a micro celebrity. It still takes talent and hard work, but really anyone can do it. [...] Beyond “micro fame” if you will, the rise of personal [...]
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