The idea is to build a camera setup, that makes speed of images visible. Hence they rebuild the zoetrope:

It’s 1834 and William Horner has just invented the zoetrope. Its rotating drum transforms still images into a single moving picture. As the Greek name suggests, it’s the ‘wheel of life’ (zoe ‘life’, trope ‘turn’).

Fast forward to today and Sony’s Motionflow technology, intelligently adding new frames to action scenes to make them appear smoother than ever. At 200 frames a second, Motionflow 200Hz is like a fast, fluid 21st-century zoetrope.

What better way to celebrate this technology than through the creation of BRAVIA-drome, the most technologically advanced zoetrope in the world. We’ll bring you breaking news of our Motionflow 200Hz event, as it happens. Stay tuned.

So they need something or someone really fast to demonstrate the uniqueness of this setup. The solution: the ad will feature brazilian football player Kaka:

Football’s speeding up: the players run faster, the ball travels further. It’s the ultimate test of Motionflow 200Hz, the world’s first technology which makes intense action scenes appear as clear and smooth as real life.

It’s certainly a challenge, keeping up with AC Milan player Ricardo Izecson dos Santos Leite, better known as Kaká. He’s one of the fastest players on the pitch with a speed that’s rarely matched, making him the perfect embodiment of sharp and fast Motionflow 200Hz technology.

Currently, they are still building the whole construction. You can follow their progress on the blog specifically setup for this.

(Found at adrants)

(University of Stirling, 10 years ago)

The class of ‘98 is spread out all over the globe. Amongst the people who are on the facebook distribution list some live in california, canada, or other far away places by now. Still, I will be able to meet quite a few people again, after all these years, which makes it ever more exciting. Having pints at the students pub with everybody, picnicing at the Loch of the Uni, may be even pub crawling through Bridge of Allan, like in the messy days. And after that I’ll visit some friends in Glasgow. More about my travels will be posted to my German blog (in German, sorry about that).

Students now face fines of up to £100 after proctors collected evidence of students celebrating the end of exams by “trashing” their friends, covering them with champagne, confetti, flour, and even foodstuffs including raw meat and octopus. [...] “Somehow the proctors have accessed my photos on Facebook and cited them as evidence of my misconduct, and I am being summoned to a disciplinary hearing.” “I don’t know how this happened, especially as my privacy settings were such that only my friends and students in my networks could view my photos”.

I keep telling everyone to be really careful with what they put on the web. Don’t put up pictures or videos of friends who didn’t agree – and also don’t put up pictures of your kids – they might not like that in 20 years time.

You never know, whether things like the abovementioned might be possible. Or for how long your content will stay in the Google archive. Or whether or not a site will end up in the archives of archive.org and possibly stay there forever. Web content is more permanent than most people realize.