Archive for the 'Other Advertising' Category

Martin Oetting – sorry, Dr. Martin Oetting, as of a short while ago (congratulations!), just published a reference to his newly released thesis: ripple effect (How Empowered Involvement Drives Word of Mouth). The link leads to a page with a small “social media release”, which includes a PDF with a short summary (in German), a [...]

German Minister Ulla Schmidt decided to take her government limousine (including chauffeur) on vacation to Spain, where it got stolen during her stay. The whole incident raised a lot of questions in Germany about the costs incured and whether or not she should have taken it to Spain in the first place. No – says [...]

The year the media died… This video is great. almost 10 minutes long, like the original song by Don Mclean, and in bits seemingly redundant, but fun to watch and listen to nevertheless – well done!

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An excellent and very timely idea by Ikea: At the website “Embrace Change” Ikea will offer users the chance to speak out and let the future president know their suggestions for fiscally responsible home furnishings:

Well, here is what can happen if you let the Swedish Style take over the Oval Office:

Not sure about that [...]

A nice yet simple idea: at an all women race an Axe guy sprayed himself and then ran ahead of the crowd as if they were chasing him.

As with most guerrilla marketing campaigns, this one seems to have its main effect through the word of mouth it’s getting online, on sites like this one, but [...]

The Guardian has just announced the top 10 viral videos of this year, as picked by GoViral. I guess this is the first of many “best of 2008″ posts that I’ll find and link to in the next 3 weeks. Shortly followed by posts about “Trends for 2009″… Anyway, here it is:
1. Wassup anno 2008
Disclaimer: [...]

Somehow Sony managed to get everyone excited even about the making of a new advertisement. There was a lot of discussion about the previous bravia ads during their production. Now Sony has started the production of a new ad, which is being shot in a square in italy, where they are intending to build something [...]

Apparently 200 camcorders produced 2.5 mio single frames to enable this matrix style ad. Amazing footage. However, the 3 mio british pounds are quite steep – if that is really the correct production costs, which I somehow doubt.

(found at brainwash)

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Latest links:

The long tail of search is longer than expected.
Junglesmash is calling out for user generated ads – the first one is a competition to produce toothpaste ads!
Karl long about an apparently dead wrong article about the dying blogosphere in the economist.
Obama published a photo set of the night of the election on flickr. Somewhere [...]

Doritos engages its target audience once again to produce TVCs for the superbowl. Their shoutout is “take down the ad pros” / “take the top spot”.
Make it to one of the five finalists and winn $25,000. When voted as the favourite, your ad will get aired during the superbowl. An dif the ad gets to [...]

YouTube still doesn’t seem to deliver sufficient revenue and the video ads on offer still haven’t been picked up by the ad community. In addition to the regular display ads, there are also overlay ads, which cover one third of the video. (Google says they will also be introducing pre- mid- and postroll ads, when [...]

In the following billboard, the price for a car rental is marked at 129.- Euros:

And as you can see, in the fine print, it says that at airports Sixt charges an extra 19%, i.e. 153,31 Euros in total. Why not you might ask – and I agree, why not. Let them charge what they want, [...]

Just a quick note on a very curious fact – here is a quote of a recent finding:
I’m working on remake of I Am the Media, so I asked one of our bright and diligent researchers to do a count of the last 4 months of print campaigns on Ads of the World. And the [...]

Just a quick pointer: Sapient sponsored a survey in the US asking marketers, what they want from their agencies in the future. Here is the top 10 list of things:

A greater knowledge of digital space
More use of “pull interactions”
Leverage virtual communities
Agency executives using the technology they are recommending
Chief Digital Officers make agencies more appealing
Web 2.0 [...]

Fantastic idea:

Milk producers in Quebec put milk cartons in refrigerators in ten appliance stores around Montreal to take advantage of the moving season.
Apparently, that similar story about diapers and young fathers (who have to stay at home on a friday nite) is not true.
(thanks)

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