Archive for the 'Other Advertising' Category

… is a really nice TV commercial by Nordpol:

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There is a standard joke around online advertising managers about the fear of those “chinese villages” taking over one of your ad campaigns so that you receive the clicks you paid for, only all of them come from one and the same family (in China or India, or Eastern Europe or Antigua, etc. it doesn’t [...]

so there is this guy, living in ikea as a promo, and I ask myself: why?
This is the official reason why:
New York City apartment had to be fumigated. All of his friends have tiny studio apartments. Hotels in New York are insanely expensive. Left with few living options, Mark thought it would be fun and [...]

The Wallstreet Journal published a list of the best and worst ad campaigns of 2007. Amongst the best were the ad campaigns of Dove, the Simpsons Movie, Cadbury. Some of the worst were bud.tv, General Motors, Snickers and Chrysler.
Interesting fact: while I have seen/read about all of the good ones, I know none of the [...]

This is really cool. Look at this picture. Matt, a wikipedia fan, sticks these “[citation needed] stickers” everywhere, where big audacious claims need some further reference. And he comes up with - of course - advertisements. Great idea! Where are the stickers for the product fans who want to support the big claims?
(found here.)

For [...]

This must be one of the busiest sites right now… So I tried it myself. Here is my elf.

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Heineken in the Netherlands has launched a new advergame which looks interesting. The game asks playes to spot and track the delivery men of Heineken around the Netherlands and find out what their next stop will be. Whoever guesses correctly first, gets the chance to win a Nokia phone. So in a way, this game [...]

Mitch Joel blogs about advertising campaigns where the traditional campaign is long gone, but there still is a digital trail on YouTube and the likes, now leading to no longer existing microsites, etc.
In a traditional ad campaign, Marketers could get in and out in the span of a couple of weeks. Times have changed. The [...]

There is an interesting short post at one of the NY Times blogs about the evolution of beacon, Facebooks new project to include behaviour on third party sites within the news feed and profile. They show different types of popups of how Facebook alerted their users in a more or less obvious fashion about including [...]

Firebrand now launched, and it has a wide selection of TV commercials online to watch. You can filter them by brand, animation, celebrity, etc. I particularly like the filter-selection “banned”, which could be quite promising in the future.
What I miss: you can’t comment on the ads. You can rate them, but not comment on them. [...]

Apple continues its PC vs Mac series. There is quite a range of spots online already.

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