Archive for the 'Online Advertising' Category

This one has been roaming the net in the last few days:

It has more than 2 Million views already. Who would have thought that this is actually a viral clip for Levi’s? Amazingly well done - both in terms of content as well as spreading it on the net. Who was the agency - does [...]

I should have known. The chances of having an idea first are really slim. So someone, Alister, to be precise, came up with the idea to block the URL for Marketing Meme first. A URL that could be the meme-tracker of the marketing world, just as techmeme is the meme-tracker of the technology world.
Not sure [...]

Over at the One Degree blog, there is a coverage of a panel from the SXSW interactive festival, during which the panelists were asked to vote on the worst social media campaigns in 2007. Amongst the panelists were bloggers like Jeff Jarvis and Steve Hall. I have to admit, I didn’t hear about all of [...]

There is a standard joke around online advertising managers about the fear of those “chinese villages” taking over one of your ad campaigns so that you receive the clicks you paid for, only all of them come from one and the same family (in China or India, or Eastern Europe or Antigua, etc. it doesn’t [...]

This is a strange but rather interesting idea: Modernista, an ad agency, doesn’t actually have a real website. Instead, the just provide a navigation layer that sits on top of various websites that have the relevant content, i.e. a flickr gallery of their work, a google news page with news of the agency, a wikipedia [...]

I usually try not to write negative about things, because unless it’s constructive criticism for the creator of the content, nobody gains much. But since there is no possibility to comment on things at marketingvox, I will do it here.
I am referring to the post with the title “How-to: 9 Basic SEO Tips“. It [...]

Ben Hourahine, Futures Editor at Leo Burnett explains his vision of future advertising, media usage, etc.

Sounds like that could happen. But then again, nothing of this really struck me as a new thought…?
(via adrants)

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So you really think that people pay attention? Try this test to find out how good your “attention” skills are.

Amazing, isn’t it? Now imagine people are looking for something specific online on your webiste. Will they notice the ads? I guess, they will. BUT: only if they are relevant or related to what they are [...]

Mitch Joel pointed me to a business week article about advertising in social networks. In the same post he also links to a blogpost claiming social media sites need advertising.
In short: time spent on social networks is declining, for whatever reason - one could of course be increased advertising on these platforms. So this [...]

The Wallstreet Journal published a list of the best and worst ad campaigns of 2007. Amongst the best were the ad campaigns of Dove, the Simpsons Movie, Cadbury. Some of the worst were bud.tv, General Motors, Snickers and Chrysler.
Interesting fact: while I have seen/read about all of the good ones, I know none of the [...]

I am impressed with this extensive list of web marketing areas by Jeremiah Owyang. It’s, as he calls it “A Complete List of the Many Forms of Web Marketing for 2008″ and for the moment it does indeed look very complete.
This document catalogs the many tools and tactics available for corporate web strategy in [...]