Mobile Marketing
Sweden’s safest hands – another nice mobile marketing campaign
The Sweds tend to come up with quite a few nice mobile marketing campaigns lately. Remember the MINI Getaway?
Now there is a campaign for the Swedish Post called “Sweden’s safest hands”. Using your iPhone, it’s your task to safely deliver virtual parcels around the city:
Nice idea, but I really wonder, how these campaigns deliver in terms of actual KPI. As playful and involving as they might be – they seem to be very complicated for reaching a large audience.
It probably wasn’t the intention in the first place. Yet somehow I get the feeling that the viral spread of the case videos are the main objective of the communication strategy…
Nevertheless, I like the playful, gamification aspects of both cases!
Coca Cola Facebook Recycling Locations for checking in
Small but smart idea: how did coke get people of Israel to put the coke bottles into recycling bins? They used location based services to show everyone where the recycling bins are. It even demonstrated some game mechanic: whoever checked in most in those locations became recycling king:
Budweiser temperature related couponing mobile app
This is an interesting idea by Budweiser. the hotter the weather, the better the beer promotion. If it gets really, really hot, you get the bud for free. Otherwise, you get 1€ or 2€ off. The mobile app tells you which rebate is on. (See Adverblog for Screenshots of the app!)
Here is the commercial related to it (enjoy the “old spice” style of the video):
Foursquare and billboards: checkin for dogfood.
This is an interesting example of how you can leverage a location based service like foursquare to make your billboard ads more engaging: every time you check in at the billboard location, a dispenser – part of the “interactive” billboard – releases some GranataPet dogfood.
Of course, you could have chosen SMS or Bluetooth as a way to interact with the billboard. But in that case, there wouldn’t have been any connection with the social network of the target audience. Using foursquare, the dog owners could inform not only their foursquare friends, but also their facebook friends and their twitter followers of the new way to access GranataPet dogfood…
(thanks)
Burger King Status Trader
Nice little idea – I just wonder, why they had to produce a dedicated app. Would be so much easier for users if they could just checkin use their existing Facebook/Foursquare checkins…
(thanks, stefan)
Mashable Top Apps for 2011
Mashable features the top 10 apps to watch for 2011. While some don’t seem to be too interesting for me and some to be just “me too” apps that need to proove that they offer never seen additional value, one looked rather interesting to me: GetGlue
It let’s you checkin into Movies, Books, Shows, etc.
Somehow people got used to “checking in” to things. And they also got used to sharing experiences. Weird concept though, that you check into a book. But the social aspect is great, because (as with foursquare) you can leave tips, comments, see who also checked in to that particular medium, etc. Does this need to be a “mobile” app? Think not, as there does not seem to be any location aspect to it.
It also seems to be a cool recommendation engine. I wonder what else people will get the chance to check into? Meals, drinks? And who has the time to constantly update their checkin status for every single detail of life? I already keep forgetting to check in with foursquare all the time.
Googles Advertising Goggles
This seems to be an interesting way to enrich plain advertising.
I just wonder, whether or not people will really “goggle” print ads? They must be really interested in the messaging, the product, etc.
But once “goggles” has a real content benefit, it will be easier for Google to stick some context relevant advertising next to the goggled content.
