Archive for the 'Mobile Marketing' Category

Foursquare and Gowalla are continously improving and updating their services. Latest news: Foursquare is cracking down on cheaters. If your phone’s GPS determines that you’re not close to where you want to check in, you are not rewarded any points or mayorships. Unfortunately, this doesn’t work with my iPhone, it won’t let me check into [...]

Every year around this time one can find many predictions about the new year in terms of tech & social media trends. So in order to get an overview myself, I have started this post with a collection and summary of the various predictions I could find: Jackie Huba predicts that Social Media will get [...]

You know it’s getting closer to a years end, when people start forecasting trends for the following year. This time it’s really early. It’s only the beginning of November and the first selection of six trends is already online. David Armano writes about these 6 trends: Social Media begins to look less social: as more [...]

ok, it’s been around for a week already now, but nevertheless, this video again features some interesting stats: For your bookmarks:

It’s an advert, but the message is generic. Any competitor of Nokia, especially Apple with the iPhone could have said the same. The underlying idea, though, is fascinating. And very true, in my opinion. Just give it a few years until a majority owns mobile devices of that kind. For your bookmarks:

A really extensive list of brands utilizing twitter can be found at this location, called the twitter brand index. A lot more, than I thought, and a lot more US-focused (for obvious reasons) than I would have liked. This at least solves the question: is twitter already relevant for marketing? It does not yet solve [...]

Twitter has had quite a few technical problems lately. Some people take it the humorous way, some even programmed a website where you can check whether twitter is down or not. (reminds me of isitchristmas.com some people have way too much time…) Twitter has become very popular. More than one million people are tweeting, some [...]

As every year around this time, all sorts of sites start to publish trends. Along the many lists that get published (and some of which I will subsequently link to), there is one selfproclaimed “Uber”-List, an aggregation of links of the main sites with trends. These trends do not only concern marketing and advertising, but [...]

Heineken in the Netherlands has launched a new advergame which looks interesting. The game asks playes to spot and track the delivery men of Heineken around the Netherlands and find out what their next stop will be. Whoever guesses correctly first, gets the chance to win a Nokia phone. So in a way, this game [...]

Clever, very clever indeed. Google announces the Open Hand Set Alliance and liberates the 33 participating mobile phone operators from the claws of proprietary systems. From the Google Blog: Android is the first truly open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications — all of the software to [...]

Mitch Joel calls on us, to take our head out of the sand and start experimenting with mobile marketing. Why Facebook shouldn’t fear the OpenSocial Movement. (Hint: success comes from users, not from applications.) Alan Moore on Mobile Marketing – “the new rules for a new economy”. About non-interruptive mobile marketing with a currency. Web [...]

Just last weekend, when I was buying grocery for my farewell party from Frankfurt, I noticed that supermarkets already stock christmas cookies and bakery – but it’s only beginning of September…It starts earlier every year it seems, doesn’t it? Giles Rhys Jones is also rather early: He already predicts the Digital Advertising Trends for 2008. [...]

Facebooks CEO Mark Zuckerberg in his first interview with Time Magazine on the fast growth of facebook, IPO rumours, future plans, etc. Mobile Ads going strong: AdMob, a mobile advertising marketplace, announced today that it has hit a rate of 1 billion mobile ads served per month. The NY Times drops its TimesSelect paid content [...]

At the moment it seems to be a good time to be a “geek” as the digital addicts in the US call themselves (and think that’s cool). That’s what this article in wired says, at least. Ad agencies are about to trade three-martini lunches, schmooze-fests and fast-talking account executives for programmers, custom software and anthropologists [...]

While I am still unsure about the real value of Twitter in marketing, Rohit Bhargava mentions four ideas of how Twitter can be valueable. I still ain’t convinced completely, but getting there… Capture the live pulse of an event This is one of the most popular marketing uses that I have seen for Twitter, where [...]