Archive for the 'Mobile Marketing' Category

As every year around this time, all sorts of sites start to publish trends. Along the many lists that get published (and some of which I will subsequently link to), there is one selfproclaimed “Uber”-List, an aggregation of links of the main sites with trends. These trends do not only concern marketing and advertising, [...]

Heineken in the Netherlands has launched a new advergame which looks interesting. The game asks playes to spot and track the delivery men of Heineken around the Netherlands and find out what their next stop will be. Whoever guesses correctly first, gets the chance to win a Nokia phone. So in a way, this game [...]

Clever, very clever indeed. Google announces the Open Hand Set Alliance and liberates the 33 participating mobile phone operators from the claws of proprietary systems. From the Google Blog:
Android is the first truly open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications — all of the software to run [...]

Mitch Joel calls on us, to take our head out of the sand and start experimenting with mobile marketing.
Why Facebook shouldn’t fear the OpenSocial Movement. (Hint: success comes from users, not from applications.)
Alan Moore on Mobile Marketing - “the new rules for a new economy”. About non-interruptive mobile marketing with a currency.
Web users are not [...]

Just last weekend, when I was buying grocery for my farewell party from Frankfurt, I noticed that supermarkets already stock christmas cookies and bakery - but it’s only beginning of September…It starts earlier every year it seems, doesn’t it?
Giles Rhys Jones is also rather early: He already predicts the Digital Advertising Trends for 2008. The [...]

Facebooks CEO Mark Zuckerberg in his first interview with Time Magazine on the fast growth of facebook, IPO rumours, future plans, etc.
Mobile Ads going strong: AdMob, a mobile advertising marketplace, announced today that it has hit a rate of 1 billion mobile ads served per month.
The NY Times drops its TimesSelect paid content model. Apparently [...]

At the moment it seems to be a good time to be a “geek” as the digital addicts in the US call themselves (and think that’s cool). That’s what this article in wired says, at least.
Ad agencies are about to trade three-martini lunches, schmooze-fests and fast-talking account executives for programmers, custom software and anthropologists who [...]

While I am still unsure about the real value of Twitter in marketing, Rohit Bhargava mentions four ideas of how Twitter can be valueable. I still ain’t convinced completely, but getting there…
Capture the live pulse of an event
This is one of the most popular marketing uses that I have seen for Twitter, where it is [...]

I am a big fan of Joe. I regularly read his blog and I really enjoy his podcast, listening to it while driving to work (it is really motivational and inspires me a lot, which I enjoy in the morning!).
And I have (finally) read his book. I am very late writing about the book. [...]

Steve Jobs has announced the new iPhone. And man, do I want one!! You can check out a transcript of the presentation at engadget, including photos of the new toy. I borrowed some, hope that is alright (let me know when you need them back).

The main thing: the whole phone is a huge touchscreen, except [...]