Archive for the 'Marketing' Category

The “Old Spice” Campaign of “the man your man could smell like” has certainly caused a lot of buzz within the social media community lately, and I have bookmarked a fair share of links on my delicious account lately. Now there is an official case study video by Wieden+Kennedy with the story of the  campaign, [...]

Simon Sinek has written a book about a brilliant idea: “Start with why“. Now he has written a semi-good blogpost about the ad industry titled “I hate you: a tale about the advertising industry“.  His main take out: agencies knowingly produce stuff people don’t want to see, so they look for ways to make people [...]

Here is a viral marketing ploy that I was sent (seeded?) from two different email addresses within  20 Minutes this morning. A couple of guyss purchase a McD burger and find an image of “the king” toasted into the bun. One of the links they sent me leads to a page, where a guy speculates [...]

I really enjoyed the presentation below published by Kai Platschke provocatively titled “Digital is dead”. It isn’t nonsense, of course, instead Kai argues that soon enough, everything is digital. So it won’t make sense any longer to differentiate between digital and non-digital. I strongly agree! Well, see for yourself: Digital is dead View more presentations [...]

The new stats of Facebook in Germany are amazing. Growth during the last few months has been aroung 10% more or less steadily. With 9.1 million users, facebook is now the largest social network in Germany, having surpassed StudiVZ, which used to be the largest. In terms of sociodemographic, it is still 50/50 between men [...]

Well, there is some truth to this, I must admit … For your bookmarks:

Now how is that: you just purchased new shoes from Zappos, books from Amazon or anything else from the mall nearby. Wouldn’t you just love to tell everyone about whatever you bought with your credit card? No? Yes? If so, here is the perfect social network for you: Blippy. Mindsproutmarketing explains the new kid on [...]

2010 will be the year, in which (at least in Germany) companies will try to strategically integrate Social Media into their marketing mix. As opposed to previous years, when Social Media (often phrased as “viral” campaign elements) was already part of the briefing due to the glitter and glamour, but nobody could actually pinpoint the [...]

For your bookmarks:

After 3 weeks of vacation, I am slowly digging through my RSS Feeds to catch up with whatever happened during my absence. Here are a few links of stuff I dugg up: A new study with 1,500 consumers shows the influence of social media participation on buying intent: “over 50% of Facebook fans and Twitter [...]

I am badly hooked on the series “lost“, as I wrote in my German Blog already. The sixth and supposedly last season started yesterday in the US (the parts are available in Germany always one day later), however in the last couple of days / weeks a few marketing gigs have already taken place. Such [...]

There has been a lot of talk about the end or decline of the destination sites. Mainly about the big portals as well as brands sites – the decline in daily visitors happens at the same time as visitors to social media sites are steadily increasing. Here is a blogpost that nicely visualizes this effect [...]

Every year around this time one can find many predictions about the new year in terms of tech & social media trends. So in order to get an overview myself, I have started this post with a collection and summary of the various predictions I could find: Jackie Huba predicts that Social Media will get [...]

I suppose you all remember Jill and Kevin’s wedding video, in which the couple and a few of their friends were dancing to “forever” by Chris Brown? For those living outside Germany, here it is (YouTube is blocking music videos in Germany): I really liked that video and copied it into my German Blogs. I [...]

Rory Sutherland of Ogilvy UK spoke on TED Global about the value of the intangible, and how advertising helps create that value: Highly entertaining, as usual for Rory. Having worked with Rory in a brainstorming some time ago, when I still worked at Ogilvy, I can tell you: he really is that entertaining. The story [...]