Archive for the 'Marketing' Category

I am badly hooked on the series “lost“, as I wrote in my German Blog already. The sixth and supposedly last season started yesterday in the US (the parts are available in Germany always one day later), however in the last couple of days / weeks a few marketing gigs have already taken place. Such [...]

There has been a lot of talk about the end or decline of the destination sites. Mainly about the big portals as well as brands sites – the decline in daily visitors happens at the same time as visitors to social media sites are steadily increasing. Here is a blogpost that nicely visualizes this effect [...]

Every year around this time one can find many predictions about the new year in terms of tech & social media trends. So in order to get an overview myself, I have started this post with a collection and summary of the various predictions I could find:

Jackie Huba predicts that Social Media will get boring [...]

I suppose you all remember Jill and Kevin’s wedding video, in which the couple and a few of their friends were dancing to “forever” by Chris Brown?
For those living outside Germany, here it is (YouTube is blocking music videos in Germany):

I really liked that video and copied it into my German Blogs. I enjoyed the [...]

Rory Sutherland of Ogilvy UK spoke on TED Global about the value of the intangible, and how advertising helps create that value:

Highly entertaining, as usual for Rory. Having worked with Rory in a brainstorming some time ago, when I still worked at Ogilvy, I can tell you: he really is that entertaining. The story about [...]

Martin Oetting – sorry, Dr. Martin Oetting, as of a short while ago (congratulations!), just published a reference to his newly released thesis: ripple effect (How Empowered Involvement Drives Word of Mouth). The link leads to a page with a small “social media release”, which includes a PDF with a short summary (in German), a [...]

Quite a few brands are probably carefully eyeing twitter trends with reference to their brand name, incase of negative remarks.
Now there is a study looking into how users are actually talking about brands on twitter. At ReadWriteWeb there is a post stating that tweets about brands are more often about information rather than sentiment.
According to the [...]

While I am scanning and writing about all sorts of crowdsourcing initiatives by brands, I couldn’t help noticing a new campaign in Germany asking users to participate in a DIY contest. Guess I couldn’t miss it, since it was plastered all over spiegel.de, Germanys biggest online news source, which I happen to visit almost 10x [...]

Is crowdsourcing really the way of the future? Will your target audience do your work for you and create advertising and products at minimal cost?
Unilever seems to think so. First, they fired Lowe and now they call out for Users to create the next TV spot for their peperami brand. They’re offering $10.000 in a [...]

The guys at George Patterson Y&R Australia did small study on how creativity matters greatly: Buy a cheap BMX bike, add creativity, shake well and put an ad up on ebay:

If you want to see the original add in its entirety, look here, someone made a screenshot of it.
(thanks, Thorsten)

For your bookmarks:

Some interesting stuff of this week:

Celebrities start selling gifts on Facebook. Alledgedly, Britney signed all the little digital files herself. Believe it or not…
German Werbeblogger features some fascinating Social Media Art.
A new seach engine for twitter: twicsy. Also shows the latest photos twittered/twitpic’d.
24 reasons why twitter sucks. Nice!
19 Things Social Media Consultants or Agencies Can’t [...]

How about this viral idea of bungee jumping elephants in the middle of London?
(Doesn’t it look like it really happened…)

For whatever reason, Samsung is putting out one viral after the other lately, quite a few of them get good mentions throughout the social web. Does anyone know the creative and the seeding agencies behind this [...]

14:00 audience session: context by Stefan Erschwendner
Some interesting questions arise after the kick off presentation: 

Should agencies rather focus on context of the target audience? Will context drive marketing (communicationss) in the future?
Which type of agency will be best suited for this in the future? PR or ad agencies?
What happens when companies piggyback contexts without honestly solving [...]

11:05 second day just started, with some delay, as Roland points out explicitly
First panel: 
Trend Cocooning
Wie verändert die Krise das Verbraucherverhalten?
With Prof. Peter Wippermann and Roland Kühl v. Puttkammer (Organisator der remix09)

First, Roland explains the trend cocooning. Prof. Wippermann expands on it. The trend was orifinally coined by Faith Popcorn, before the internet existed [...]

10:55 at the Museum for Hamburgische Geschichte, and the show will start any minute.
The speakers of the first panel are already sitting on stage. First topic: 
Share Economy, Collaborative Marketing, Radical Individualism 
Markenführung im Spannungsfeld zwischen Klassik und Online, Stabilität und Individualisierung, Kontrolle und Partizipation
The first panel is with Bernd M. Michael, Gregor Stemmle and Dr. Stefan Tweraser, [...]