Archive for the 'Ideas' Category

What the heck is going on in ad land? How come, that several creatives are touring from one end of the nation to another? (While documenting their pilgrimmage online on Facebook). Santiago Cosme and Victor Blanco, two advertising students, are travelling from NY, where they landed, to the HQ of CPB in Colorado. In Germany, [...]

The “Old Spice” Campaign of “the man your man could smell like” has certainly caused a lot of buzz within the social media community lately, and I have bookmarked a fair share of links on my delicious account lately. Now there is an official case study video by Wieden+Kennedy with the story of the  campaign, [...]

Germanwings and easyjet are two low budget airlines competing on the german market. German wings now came up with a peculiar idea of comparative advertising. It’s a novel idea, however I am not sure if I really like the execution, but judge for yourself: For your bookmarks:

I am badly hooked on the series “lost“, as I wrote in my German Blog already. The sixth and supposedly last season started yesterday in the US (the parts are available in Germany always one day later), however in the last couple of days / weeks a few marketing gigs have already taken place. Such [...]

There is a lot of talk about augmented reality. But the following stuff is way beyond anything I have seen sofar, it looks more like science fiction. Pranav Mistry about the thrilling potential of SixthSense Technology: Let’s hope that technology makes it mainstream within this decade… For your bookmarks:

Continuing on blogging about trends for the upcoming year/decade I just stumbled upon a paper by Edelman about ten ideas for the new decade. Steve Rubel has an embedde scribd in his lifestream, as well as a short video about 4 of the main points underlying the 10 ideas mentioned in the paper: Global (technology, [...]

Not quite digital marketing, but similar rules surely apply to creating well selling online web pages. The NY Times has a piece on how restaurants are trying to improving their menues. Things like highlighting the most profitable items on the menue via putting boxes around them, display prices without a dollar sign, etc. Some restaurants [...]

Quite a nice idea to get free advertising space on television. For your bookmarks:

Not sure, how new this site is, but poptent.net looks rather interesting. It’s a site for connecting brands with freelance videographers: Poptent is the best place for independent and freelance videographers to build their portfolios, connect with companies and brands for commercial work. Here you will find the best and brightest up and coming creative [...]

You know it’s getting closer to a years end, when people start forecasting trends for the following year. This time it’s really early. It’s only the beginning of November and the first selection of six trends is already online. David Armano writes about these 6 trends: Social Media begins to look less social: as more [...]

Fascinating idea, even though against advertising, I can sympathize with it: New York City is covered with illegal billboards and advertisements. One random day, civilians decided to take back the public space by covering over 120 illegal billboards with original works of art. (found via wooster collective) For your bookmarks:

Rory Sutherland of Ogilvy UK spoke on TED Global about the value of the intangible, and how advertising helps create that value: Highly entertaining, as usual for Rory. Having worked with Rory in a brainstorming some time ago, when I still worked at Ogilvy, I can tell you: he really is that entertaining. The story [...]

Astonishing news about fields in the southwest of the UK (I assume), where the best crop of creatives is grown For your bookmarks:

This is a great application for 3D augmented reality: (via webguerillas) For your bookmarks:

The guys at George Patterson Y&R Australia did small study on how creativity matters greatly: Buy a cheap BMX bike, add creativity, shake well and put an ad up on ebay: If you want to see the original add in its entirety, look here, someone made a screenshot of it. (thanks, Thorsten) For your bookmarks: