Archive for the 'Guerrilla Marketing' Category

I am badly hooked on the series “lost“, as I wrote in my German Blog already. The sixth and supposedly last season started yesterday in the US (the parts are available in Germany always one day later), however in the last couple of days / weeks a few marketing gigs have already taken place. Such [...]

Quite a nice idea to get free advertising space on television.

For your bookmarks:

Fascinating idea, even though against advertising, I can sympathize with it:
New York City is covered with illegal billboards and advertisements. One random day, civilians decided to take back the public space by covering over 120 illegal billboards with original works of art.

(found via wooster collective)

For your bookmarks:

This isn’t so new any more, but I had this in my drafts and definitely wanted to share it with you. Zuji, an online travel agent, launched a rather unique campaign to illustrate the great possibilities to save money for nicer holidays:

The main thing of this was probably the ways the video made it’s way [...]

A nice yet simple idea: at an all women race an Axe guy sprayed himself and then ran ahead of the crowd as if they were chasing him.

As with most guerrilla marketing campaigns, this one seems to have its main effect through the word of mouth it’s getting online, on sites like this one, but [...]