Archive for the 'Gaming' Category

This is a fantastic response of a brand (EA Games) and a sportsman (Tiger Woods) to a piece of user generated content. In the video, someone claims to have found a glitch in a golf game by EA games – i.e. how he can make the computer animated Tiger woods run on water.
In the next [...]

Heineken in the Netherlands has launched a new advergame which looks interesting. The game asks playes to spot and track the delivery men of Heineken around the Netherlands and find out what their next stop will be. Whoever guesses correctly first, gets the chance to win a Nokia phone. So in a way, this game [...]

Just finished the blogpost about Toyota and Burger King, when I found a post at the “off the record” blog listing video clips of brands filmed in World of Warcraft, Second Life and GTA (so called machinima):
Toyota in World of Warcraft

Coke in World of Warcraft

Coke in Secondlife

Coke in GTA:

Thanks for the tip!

For your [...]

Toyota published an Xbox advergame, says an article on the NY Times:
The shooting car is the central character of a new Xbox game called Yaris that Toyota will introduce today. The game will be offered free to all Xbox 360 console owners in the United States and Canada, who can download it from Xbox Live’s [...]

Just last weekend, when I was buying grocery for my farewell party from Frankfurt, I noticed that supermarkets already stock christmas cookies and bakery – but it’s only beginning of September…It starts earlier every year it seems, doesn’t it?
Giles Rhys Jones is also rather early: He already predicts the Digital Advertising Trends for 2008. The [...]

Just a quick note: this could be interesting: apparently, after all the bookmark, photo and video sites, there is one new “user generated content” thing for which VCs put up their money: online games.
Sofar, we have two sites racing for the jackpot: Kongregate and YoYo Games.
I doubt the potential is as big as for [...]

How cool is this? A kit for wall painting for your kids. Completely digital, being projected on to your wall with a laser projector. All you need is kids that can differentiate between this harmless way of painting your all and painting with real paint.

(found at psfk)

For your bookmarks:

Now this might well unsettle Second Life: Entropia has licensed the Crytek 2 Engine. I have already written about Crytek 2 in March, it offers the most fascinating graphics I have seen in a computer game! You can click through to golem.de to see what I mean.
Funnily enough I wrote back then:
I wish second life [...]

The Second Life Boom couldn’t have lasted forever. Everyone knew that. At least now you won’t find anyone who didn’t know it all along. Seems like everyone was right. Now there are the first signs of companies leaving Second Life. Some are trying new worlds, some just leave it at that.
The LA Times has a [...]

Whoever doubted that widgets can be a fantastic tool for marketing? Well, probably anybody who didn’t think that a widget can actually provide a fun “anything” sponsored by a brand.
Here is a short article about a Red Bull Widget that seems to be the killer app for all those people bored at the office (during [...]

Joseph Jaffe on an Ad Age feature of the Coca Cola Second Life promotion
Werbeblogger links to a “Spam Radio“. Where you can have an automatic Computer Voice read out your spam to you. Nice idea filed under “new and useless”.
German Themenblog features a nice (and rather long) post about the current status quo of the [...]

I am a big fan of Joe. I regularly read his blog and I really enjoy his podcast, listening to it while driving to work (it is really motivational and inspires me a lot, which I enjoy in the morning!).
And I have (finally) read his book. I am very late writing about the book. [...]

At Kzero you can find a map of companies in Second Life:

I just wonder if that really helps in finding these companies once you’re zooming in? Anyhow, looks interesting and it suggests that location does indeed matter…

For your bookmarks:

Adfreak points me to a nice Nokia Advergame. You are the driver of a French Lady who apparently needs to take care of some dubious business in Paris. So you drive her around the beautiful city:
Instead of re-creating the city using computer animation, they shot actual footage on the Ile St. Louis. While you’re driving, [...]

On Nagare Island within Second Life you can now test drive the new Concept-Car Mazda Hakaze. I have tried it of course, but controlling the car is not that easy. As you can see in that screenshot, I wasn’t the only one having difficulties. The one in front of me was no expert either. [...]