Archive for the 'Fun' Category

October 13, 2009

Ripple Effect – a new book on word-of-mouth by empowerment

Martin Oetting – sorry, Dr. Martin Oetting, as of a short while ago (congratulations!), just published a reference to his newly released thesis: ripple effect (How Empowered Involvement Drives Word of Mouth). The link leads to a page with a small “social media release”, which includes a PDF with a short summary (in German), a [...]

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October 9, 2009

A documentary about growing creatives.

Astonishing news about fields in the southwest of the UK (I assume), where the best crop of creatives is grown

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October 3, 2009

Lego: 3D augmented reality shows the product in the box

This is a great application for 3D augmented reality:

(via webguerillas)

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August 21, 2009

How creativity does matter!

The guys at George Patterson Y&R Australia did small study on how creativity matters greatly: Buy a cheap BMX bike, add creativity, shake well and put an ad up on ebay:

If you want to see the original add in its entirety, look here, someone made a screenshot of it.
(thanks, Thorsten)

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April 17, 2009

Samsung HD Video trick challenge.

This is a fascinating YouTube Video riddle by Samsung. Let’s see if you can find out how it works:

(found at werbeblogger)

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April 1, 2009

April Fools Day from YouTube

Nope, this is not about their current struggle with the rights of music videos in several countries (including Germany and the UK). It’s about their “new” design, which they introduced today!

Click here to see a larger Version. In case of problems, they give you the following tipps (in German, I am afraid, but the cartoons [...]

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March 28, 2009

Pharrel vs McDonalds

While in Paris on a connecting flight, Pharrel tries to order a Big Mac while it’s still 6am – and the french staff neither know Pharrel, nor do they want to offer him anything but breakfast – and last but not least they don’t seem to know him and aren’t impressed at all by his [...]

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March 20, 2009

What is twittering?

People learning English have the possibility to receive “One Word a Day” via email in order to improve their vocabulary.
The word of today is funny, I wouldn’t have thought that it makes its way into regular vocabulary so fast:
Your word for 20th March 2009 is
* * * twittering * * *
Please choose the [...]

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February 20, 2009

Zuji: Saving on Baked Beans for better holidays.

This isn’t so new any more, but I had this in my drafts and definitely wanted to share it with you. Zuji, an online travel agent, launched a rather unique campaign to illustrate the great possibilities to save money for nicer holidays:

The main thing of this was probably the ways the video made it’s way [...]

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January 13, 2009

The Walk in Closet for Men

This is a fantastic idea that I had featured in my (german) videoclip blog two weeks ago – but it’s also great advertising, so I decided to show it here, too:

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January 4, 2009

“Where the hell is Matt” was a hoax, admits Matt.

Everybody must have seen one of the “where the hell is Matt” Videos. The guy travelling around the world, dancing in some of the most remote places on this planet.
Recently, speculations have been increasing about the whole thing being a fake. Well, now Matt answers to this accusations, admitting that it was, indeed, a viral [...]

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November 6, 2008

When you campaign, don’t stop.

I have written about the notion of campaigning vs commiting and the fact that social media is not about short lived campaigns but more often about building up conversations and long term relationships.
The online part of the election campaign of Barack Obama was one of the most sophisticated social media campaigns I have seen in [...]

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September 29, 2008

The fourth screen

It’s an advert, but the message is generic. Any competitor of Nokia, especially Apple with the iPhone could have said the same. The underlying idea, though, is fascinating. And very true, in my opinion. Just give it a few years until a majority owns mobile devices of that kind.

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September 17, 2008

Funny Agency Promotion Video

A new agency promotion for the agency “la red” from Hamburg, Germany (it’s in German, sorry dear international readers). The character is one of the main characters from the German version of the TV Show “the office”, which is called Stromberg over here. Also check out the outtakes over here.

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August 22, 2008

Tiger Woods answers and walks on water

This is a fantastic response of a brand (EA Games) and a sportsman (Tiger Woods) to a piece of user generated content. In the video, someone claims to have found a glitch in a golf game by EA games – i.e. how he can make the computer animated Tiger woods run on water.
In the next [...]

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