Archive for the 'Email Marketing' Category

Martin Oetting – sorry, Dr. Martin Oetting, as of a short while ago (congratulations!), just published a reference to his newly released thesis: ripple effect (How Empowered Involvement Drives Word of Mouth). The link leads to a page with a small “social media release”, which includes a PDF with a short summary (in German), a [...]

I should have known. The chances of having an idea first are really slim. So someone, Alister, to be precise, came up with the idea to block the URL for Marketing Meme first. A URL that could be the meme-tracker of the marketing world, just as techmeme is the meme-tracker of the technology world. Not [...]

This list here must have been assembled throughout last year. It is a “best of” of internet marketing blog posts compiled by Tamar Weinberg. It’s so long (250+ links apparently), and judging by the link titles, there are so many interesting posts linked to, I am fascinated by it. Go take a look yourself. For [...]

I am impressed with this extensive list of web marketing areas by Jeremiah Owyang. It’s, as he calls it “A Complete List of the Many Forms of Web Marketing for 2008″ and for the moment it does indeed look very complete. This document catalogs the many tools and tactics available for corporate web strategy in [...]

In times of overmarketed standard target audiences, everyone is trying to find new potential in niche audiences. The new trend is not about a niche per se, because moms are a large segment in general. But not on the net. Online, this segment is not yet properly covered and targeted, even though some studies seem [...]

At DMNews, there is a column about the impact of social media on email marketing, which is quite interesting: Today’s younger generation is the single best predictor of future behaviors. And right now they are leveraging multiple social Web sites: MySpace and Facebook to chat with friends, Evite to send party invitations and LinkedIn to [...]

Adverblog just pointed me to a presentation by Zoran Savin of IAB Europe on the latest figures of ad spend in Europe. Search dominates, still. I am not surprised. And email is very low, unfortunately. (I like email marketing!) [At this point, I unsuccessfully tried to embed the slideshow from slideshare.com. Does anybody have a [...]