Archive for the 'E-Commerce' Category

October 13, 2009

Ripple Effect – a new book on word-of-mouth by empowerment

By Roland Hachmann in E-Commerce, Email Marketing, Fun, Interactive News, Marketing, Other Advertising, Videos | 1 comment

Martin Oetting – sorry, Dr. Martin Oetting, as of a short while ago (congratulations!), just published a reference to his newly released thesis: ripple effect (How Empowered Involvement Drives Word of Mouth). The link leads to a page with a small “social media release”, which includes a PDF with a short summary (in German), a [...]

For your bookmarks:
  • Digg
  • del.icio.us
  • MisterWong
  • BlogMemes
  • Fark
  • Fleck
  • Furl
  • NewsVine
  • Reddit
  • Slashdot
  • SphereIt
  • StumbleUpon
  • TailRank
  • Technorati
  • YahooMyWeb
  • e-mail
  • Facebook
  • Google
  • LinkArena
  • Live
  • TwitThis
  • Webnews.de
  • Wikio
  • Yigg

email this | tag this | digg this | trackback | comment RSS feed

June 3, 2008

ebay: auctions vs fixed price, which one will succeed?

By Roland Hachmann in Digital Culture, E-Commerce, Marketing | 0 comments

Fixed price models were a thing of the last 100 years – now we all thought that auction platforms like ebay would revert to variable price models. Not so. Even worse: ebay might have been a fad, argues Nick Carr, citing an article of business week.
Auctions were once a pillar of e-commerce. People didn’t simply [...]

For your bookmarks:
  • Digg
  • del.icio.us
  • MisterWong
  • BlogMemes
  • Fark
  • Fleck
  • Furl
  • NewsVine
  • Reddit
  • Slashdot
  • SphereIt
  • StumbleUpon
  • TailRank
  • Technorati
  • YahooMyWeb
  • e-mail
  • Facebook
  • Google
  • LinkArena
  • Live
  • TwitThis
  • Webnews.de
  • Wikio
  • Yigg

email this | tag this | digg this | trackback | comment RSS feed