Archive for the 'Digital Marketing' Category

Digital Trends for Media View more presentations from frog design. For your bookmarks:

Simon Sinek has written a book about a brilliant idea: “Start with why“. Now he has written a semi-good blogpost about the ad industry titled “I hate you: a tale about the advertising industry“.  His main take out: agencies knowingly produce stuff people don’t want to see, so they look for ways to make people [...]

I really enjoyed the presentation below published by Kai Platschke provocatively titled “Digital is dead”. It isn’t nonsense, of course, instead Kai argues that soon enough, everything is digital. So it won’t make sense any longer to differentiate between digital and non-digital. I strongly agree! Well, see for yourself: Digital is dead View more presentations [...]

Erik Qualman just released a “refresh” of the socialnomics video published a few months ago. Since the numbers in social media developments are so quickly evolving, this refresh seems about time. If you just want to see the numbers and stats, you can visit Eriks blogpost here. If you’re from outside the US, chances are [...]

The new stats of Facebook in Germany are amazing. Growth during the last few months has been aroung 10% more or less steadily. With 9.1 million users, facebook is now the largest social network in Germany, having surpassed StudiVZ, which used to be the largest. In terms of sociodemographic, it is still 50/50 between men [...]

Well, there is some truth to this, I must admit … For your bookmarks:

Now how is that: you just purchased new shoes from Zappos, books from Amazon or anything else from the mall nearby. Wouldn’t you just love to tell everyone about whatever you bought with your credit card? No? Yes? If so, here is the perfect social network for you: Blippy. Mindsproutmarketing explains the new kid on [...]

2010 will be the year, in which (at least in Germany) companies will try to strategically integrate Social Media into their marketing mix. As opposed to previous years, when Social Media (often phrased as “viral” campaign elements) was already part of the briefing due to the glitter and glamour, but nobody could actually pinpoint the [...]

After 3 weeks of vacation, I am slowly digging through my RSS Feeds to catch up with whatever happened during my absence. Here are a few links of stuff I dugg up: A new study with 1,500 consumers shows the influence of social media participation on buying intent: “over 50% of Facebook fans and Twitter [...]

I am badly hooked on the series “lost“, as I wrote in my German Blog already. The sixth and supposedly last season started yesterday in the US (the parts are available in Germany always one day later), however in the last couple of days / weeks a few marketing gigs have already taken place. Such [...]

Continuing on blogging about trends for the upcoming year/decade I just stumbled upon a paper by Edelman about ten ideas for the new decade. Steve Rubel has an embedde scribd in his lifestream, as well as a short video about 4 of the main points underlying the 10 ideas mentioned in the paper: Global (technology, [...]

There has been a lot of talk about the end or decline of the destination sites. Mainly about the big portals as well as brands sites – the decline in daily visitors happens at the same time as visitors to social media sites are steadily increasing. Here is a blogpost that nicely visualizes this effect [...]

Happy new year (almost “belated”, since I haven’t posted anything in two weeks…). First post should hence be about new year resolutions. But not mine, which do in fact include the obvious (more sports, loose weight, etc.), but some listed by the viralblog: 1. Make Social Media marketing line budget item (so that it gets [...]

Every year around this time one can find many predictions about the new year in terms of tech & social media trends. So in order to get an overview myself, I have started this post with a collection and summary of the various predictions I could find: Jackie Huba predicts that Social Media will get [...]

I suppose you all remember Jill and Kevin’s wedding video, in which the couple and a few of their friends were dancing to “forever” by Chris Brown? For those living outside Germany, here it is (YouTube is blocking music videos in Germany): I really liked that video and copied it into my German Blogs. I [...]