Archive for the 'Digital Marketing' Category

I am badly hooked on the series “lost“, as I wrote in my German Blog already. The sixth and supposedly last season started yesterday in the US (the parts are available in Germany always one day later), however in the last couple of days / weeks a few marketing gigs have already taken place. Such [...]

Continuing on blogging about trends for the upcoming year/decade I just stumbled upon a paper by Edelman about ten ideas for the new decade.
Steve Rubel has an embedde scribd in his lifestream, as well as a short video about 4 of the main points underlying the 10 ideas mentioned in the paper:

Global (technology, consumers, applications, [...]

There has been a lot of talk about the end or decline of the destination sites. Mainly about the big portals as well as brands sites – the decline in daily visitors happens at the same time as visitors to social media sites are steadily increasing. Here is a blogpost that nicely visualizes this effect [...]

Happy new year (almost “belated”, since I haven’t posted anything in two weeks…). First post should hence be about new year resolutions. But not mine, which do in fact include the obvious (more sports, loose weight, etc.), but some listed by the viralblog:
1. Make Social Media marketing line budget item (so that it gets its [...]

Every year around this time one can find many predictions about the new year in terms of tech & social media trends. So in order to get an overview myself, I have started this post with a collection and summary of the various predictions I could find:

Jackie Huba predicts that Social Media will get boring [...]

I suppose you all remember Jill and Kevin’s wedding video, in which the couple and a few of their friends were dancing to “forever” by Chris Brown?
For those living outside Germany, here it is (YouTube is blocking music videos in Germany):

I really liked that video and copied it into my German Blogs. I enjoyed the [...]

Something which I am currently thinking about is the relationship between Search Engine Optimization and Social Media Marketing. There surely is a direct relationship, and this short post about SEO and Social Media Marketing mentions it, too:
When it comes to social media, millions of links are shared every day on Facebook, Twitter, MySpace and blogs.  [...]

Lots of praise and good&relevant facts about social media return on investment:

For your bookmarks:

Coming up for an original idea for a rather ordinary product like the cereal wheetabix isn’t always easy.
In this case, it’s a play on the fact that wheetabix as a breakfast gives you energy for the whole day. So they came up with a questions that is interesting for all of us: “What makes the [...]

You know it’s getting closer to a years end, when people start forecasting trends for the following year. This time it’s really early. It’s only the beginning of November and the first selection of six trends is already online.
David Armano writes about these 6 trends:

Social Media begins to look less social: as more people contribute [...]

I already blogged about the Fiesta Movement social media activity. Now there are some results, published at adrants:
The program — which included a test-drive program — has elicited the interest of about 50,000 potential buyers, 97% of which don’t drive a Ford at present.
In toto, official Fiesta Movement content has drawn 4.3 million YouTube views, [...]

This is a great application for 3D augmented reality:

(via webguerillas)

For your bookmarks:

Is crowdsourcing really the way of the future? Will your target audience do your work for you and create advertising and products at minimal cost?
Unilever seems to think so. First, they fired Lowe and now they call out for Users to create the next TV spot for their peperami brand. They’re offering $10.000 in a [...]

Some interesting stuff of this week:

Celebrities start selling gifts on Facebook. Alledgedly, Britney signed all the little digital files herself. Believe it or not…
German Werbeblogger features some fascinating Social Media Art.
A new seach engine for twitter: twicsy. Also shows the latest photos twittered/twitpic’d.
24 reasons why twitter sucks. Nice!
19 Things Social Media Consultants or Agencies Can’t [...]

We’ve seen quite a few examples of corporate sites mashing up social media content and presenting it on a single page. Jeep is one of the earliest examples I can remember (they seem to have some special right now, called “urban ranger”).
Now, since June there is Fiat on the web. A wordpress powered site – actually [...]