Archive for the 'Communities' Category
April 30, 2008
By Roland Hachmann in Communities, Digital Culture, Digital Marketing, Marketing, Social, Trends, Web 2.0 | 0 comments
An update on latest usage numbers, especially about social applications dominating web usage:
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Have Fun!
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These icons link to social bookmarking sites where readers can share and discover new web pages.
For your bookmarks:
These icons link to social bookmarking sites where readers can share and discover new web pages.
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April 17, 2008
By Roland Hachmann in Ad News, Communities, Digital Culture, Digital Marketing, Marketing, Social, Web 2.0 | 0 comments
Seth Godin, godfather of good quotes, recently wrote this:
The best time to look for a job next year is right now. The best time to plan for a sale in three years is right now. The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to [...]
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These icons link to social bookmarking sites where readers can share and discover new web pages.
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April 10, 2008
By Roland Hachmann in Communities, Digital Marketing, Marketing, Social, Viral Marketing, Web 2.0 | 0 comments
Over at the Online Spin blog, there is an interesting article about “peers vs influencers“. The question is, of course: who is your ideal target group. It’s the debate of Gladwells Tipping Point theory vs Duncan Watts argument, that there aren’t any network nodes more influential than others.
Joe Marchese says, there are indeed people who [...]
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April 6, 2008
By Roland Hachmann in Communities, Digital Culture, Interactive News, Television, Videos, Web 2.0, Web Toys | 0 comments
Just a quick one: Joost shuts down its global operations and focuses on the US only. Shame, I liked the idea of Joost. But in the end, it was brought down by two main factors that even a technologically smart way of streaming videos can’t solve: first: trying to buy global rights for content that [...]
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March 27, 2008
By Roland Hachmann in Ad News, CGM, Communities, Digital Marketing, Interactive News, Marketing, Social, Web 2.0 | 2 comments
There seems to be a concurrent trend. Two companies just announced new projects / plattforms on which they want to listen to consumers, engage them, discuss product development with them.
Starbucks launched the website “My Starbucks Idea” on which they aks users to provide Starbucks with their ideas:
You know better than anyone else what you want [...]
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March 19, 2008
By Roland Hachmann in Ad News, Blogs, RSS & Co., CGM, Communities, Digital Culture, Digital Marketing, Interactive News, Marketing, Trends, Virtuality, Web 2.0 | 0 comments
Adage published a “digital issue”, which seems to be completely accessible online. (Why wouldn’t it, anyway?) I haven’t read through the entire set of articles just yet, however there seem to be some interesting thoughts. Things like the 70/20/10 rule for marketing budgets, a short article about what the h*** are widgets, and a little [...]
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March 8, 2008
By Roland Hachmann in Blogs, RSS & Co., CGM, Communities, Digital Culture, Web 2.0, Web Toys | 0 comments
A new part in the series of “explanations in plain english” which I currently enjoy, is all about twitter:
(found here)
For your bookmarks:
These icons link to social bookmarking sites where readers can share and discover new web pages.
For your bookmarks:
These icons link to social bookmarking sites where readers can share and discover new web pages.
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February 10, 2008
By Roland Hachmann in Blogs, RSS & Co., Branding, CGM, Communities, Digital Marketing, Marketing, Online Advertising, Social, Web 2.0 | 1 comment
Mitch Joel pointed me to a business week article about advertising in social networks. In the same post he also links to a blogpost claiming social media sites need advertising.
In short: time spent on social networks is declining, for whatever reason - one could of course be increased advertising on these platforms. So this [...]
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February 6, 2008
By Roland Hachmann in Blogs, RSS & Co., CGM, Communities, Digital Culture, Social, Web 2.0 | 0 comments
Seeing this, reading how Jeremiah and Josh tracked Superbowl ads and thinking back to this tool here, I expect a huge twitter boom during the forthcoming US election. Lets just hope that twitter gets their server capacities up to speed. It will be interesting to see how this new communication mechanism will evolve!
For your bookmarks:
These [...]
For your bookmarks:
These icons link to social bookmarking sites where readers can share and discover new web pages.
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January 13, 2008
By Roland Hachmann in Ad News, Branding, CGM, Communities, Digital Marketing, Fun, Marketing, Other Advertising | 0 comments
so there is this guy, living in ikea as a promo, and I ask myself: why?
This is the official reason why:
New York City apartment had to be fumigated. All of his friends have tiny studio apartments. Hotels in New York are insanely expensive. Left with few living options, Mark thought it would be fun and [...]
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January 9, 2008
By Roland Hachmann in Blogs, RSS & Co., Communities, Digital Culture, Digital Marketing, Email Marketing, Search Engine Stuff, Social, Web 2.0 | 0 comments
This list here must have been assembled throughout last year. It is a “best of” of internet marketing blog posts compiled by Tamar Weinberg.
It’s so long (250+ links apparently), and judging by the link titles, there are so many interesting posts linked to, I am fascinated by it. Go take a look yourself.
For your bookmarks:
These [...]
For your bookmarks:
These icons link to social bookmarking sites where readers can share and discover new web pages.