Archive for the 'CGM' Category

Volkswagen Germany just launched a rather unique employee contest: the scirocco song contest. Out of the ca. 100.000 Volkswagen employees, more than 100 opted in take part in the contest and sent in their version of the scirocco song. A Jury put up the best 25 songs for a vote by all web users on [...]

Over at the One Degree blog, there is a coverage of a panel from the SXSW interactive festival, during which the panelists were asked to vote on the worst social media campaigns in 2007. Amongst the panelists were bloggers like Jeff Jarvis and Steve Hall. I have to admit, I didn’t hear about all of [...]

There seems to be a concurrent trend. Two companies just announced new projects / plattforms on which they want to listen to consumers, engage them, discuss product development with them.
Starbucks launched the website “My Starbucks Idea” on which they aks users to provide Starbucks with their ideas:
You know better than anyone else what you want [...]

Adage published a “digital issue”, which seems to be completely accessible online. (Why wouldn’t it, anyway?) I haven’t read through the entire set of articles just yet, however there seem to be some interesting thoughts. Things like the 70/20/10 rule for marketing budgets, a short article about what the h*** are widgets, and a little [...]

Guy Kawasaki just launched a new feed aggregator for various topics, 40 different topics sofar. My favourite, of course, is a Social Media news aggregator. The site is full of headlines from many different site, the concept was inspired by popurls. Mashable has a video interview with Guy Kawasaki, which is worth watching.

For your bookmarks:
These [...]

A new part in the series of “explanations in plain english” which I currently enjoy, is all about twitter:

(found here)

For your bookmarks:
These icons link to social bookmarking sites where readers can share and discover new web pages.

Mitch Joel pointed me to a business week article about advertising in social networks. In the same post he also links to a blogpost claiming social media sites need advertising.
In short: time spent on social networks is declining, for whatever reason - one could of course be increased advertising on these platforms. So this [...]

This is a groundbraking figure:
U.S. Internet Users Viewed 10 Billion Videos Online in Record-Breaking Month of December, According to comScore Video Metrix
Not sure, if this is really due to the writers strike as it si claimed there. Could be anything.
Other question: what is the total number of videos watched around the globe? And how [...]

Seeing this, reading how Jeremiah and Josh tracked Superbowl ads and thinking back to this tool here, I expect a huge twitter boom during the forthcoming US election. Lets just hope that twitter gets their server capacities up to speed. It will be interesting to see how this new communication mechanism will evolve!

For your bookmarks:
These [...]

so there is this guy, living in ikea as a promo, and I ask myself: why?
This is the official reason why:
New York City apartment had to be fumigated. All of his friends have tiny studio apartments. Hotels in New York are insanely expensive. Left with few living options, Mark thought it would be fun and [...]

Here is a list of the top 25 marketing blogs according to technorati:
1 - Seth’s Blog - 9,034 (-68)(LW - 1)
2 - Duct Tape Marketing - 1,841 (-198)(LW - 2)
3 - Search Engine Guide - 1,679 (-23)(LW - 3)
4 - Logic + Emotion - 1,169 (-4)(LW - 4)
5 - Daily Fix - 1,081 (-29)(LW - [...]