Archive for the 'Branding' Category

January 15, 2010

Using Menu Psychology to Entice Diners

Not quite digital marketing, but similar rules surely apply to creating well selling online web pages. The NY Times has a piece on how restaurants are trying to improving their menues. Things like highlighting the most profitable items on the menue via putting boxes around them, display prices without a dollar sign, etc. Some restaurants [...]

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January 13, 2010

Campaign sites vs social media: the shift is starting.

There has been a lot of talk about the end or decline of the destination sites. Mainly about the big portals as well as brands sites – the decline in daily visitors happens at the same time as visitors to social media sites are steadily increasing. Here is a blogpost that nicely visualizes this effect [...]

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November 21, 2009

Nice idea for an ordinary product: Inside Google

Coming up for an original idea for a rather ordinary product like the cereal wheetabix isn’t always easy.
In this case, it’s a play on the fact that wheetabix as a breakfast gives you energy for the whole day. So they came up with a questions that is interesting for all of us: “What makes the [...]

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November 9, 2009

Poptent – crowdsourcing video productions

Not sure, how new this site is, but poptent.net looks rather interesting. It’s a site for connecting brands with freelance videographers:
Poptent is the best place for independent and freelance videographers to build their portfolios, connect with companies and brands for commercial work. Here you will find the best and brightest up and coming creative minds [...]

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October 14, 2009

The value of the intangible

Rory Sutherland of Ogilvy UK spoke on TED Global about the value of the intangible, and how advertising helps create that value:

Highly entertaining, as usual for Rory. Having worked with Rory in a brainstorming some time ago, when I still worked at Ogilvy, I can tell you: he really is that entertaining. The story about [...]

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October 2, 2009

Tweets about brands are about information, not sentiment

Quite a few brands are probably carefully eyeing twitter trends with reference to their brand name, incase of negative remarks.
Now there is a study looking into how users are actually talking about brands on twitter. At ReadWriteWeb there is a post stating that tweets about brands are more often about information rather than sentiment.
According to the [...]

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June 8, 2009

Mad Avenue Blues

The year the media died… This video is great. almost 10 minutes long, like the original song by Don Mclean, and in bits seemingly redundant, but fun to watch and listen to nevertheless – well done!

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April 21, 2009

Weblinks, 21st of April

Need a short URL for twitter? try http://url.so-smart.be/ instead of the typical tinyurl.com – this is a nice marketing idea by smart, the shortest car around.
A nice new advert by Hondy, in stopmotion, using lots and lots of cars:

A card board trailer of “300″ by Panasonic – what would happen to Hollywood given [...]

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March 10, 2009

Big Brands and Social Media

Traditional media no longer produces “predictable” results and sometimes completely fails to activate certain target audiences at all. Hence brands are increasingly adopting social media tactics and moving into the social media space. This is no news. But for the big brands social is still very much a test lab. There are many marketing Euros [...]

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January 13, 2009

The Walk in Closet for Men

This is a fantastic idea that I had featured in my (german) videoclip blog two weeks ago – but it’s also great advertising, so I decided to show it here, too:

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January 12, 2009

Audi’s unboxing of the box.

This is a great piece of stopmotion video:

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November 13, 2008

Matrix style Toshiba Spot with 2.5 mio frames

Apparently 200 camcorders produced 2.5 mio single frames to enable this matrix style ad. Amazing footage. However, the 3 mio british pounds are quite steep – if that is really the correct production costs, which I somehow doubt.

(found at brainwash)

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October 11, 2008

Doritos lets you fill the internet with stuff you like

At the beginning of the video it says that the agency was asked to create online advertising for Doritos. Sounds like a typical briefing, but the agency instead came up with something completely contradictory: a tool that removes online advertising (and let’s you fill the space with something you like instead).
The idea behind this:
what [...]

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October 9, 2008

Failures and opportunities in social media marketing

On Cnet is news about a new study by Gartner with the catching headline of a 50% failure rate:
75 percent of Fortune 1000 companies are eager to get involved in social-networking initiatives for marketing or customer relations purposes, but 50 percent of those campaigns will be classified as failures
The main problem is (oh wonder) the differing expectations about what [...]

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October 7, 2008

Stop campaining, start committing

Interesting presentation of Paul Isaakson on modern brand building.
The essence can be laid out in the two contraries:
Campaining = marketing for short term gains.
Committing = creating an evolving collection of coherent brand ideas and experiences over time.
Modern Brand Building
View SlideShare presentation or Upload your own. (tags: deepspace space150)

Just one sentence struck me as a bit [...]

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