Archive for the 'Branding' Category

… is a really nice TV commercial by Nordpol:

For your bookmarks:
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This is a strange but rather interesting idea: Modernista, an ad agency, doesn’t actually have a real website. Instead, the just provide a navigation layer that sits on top of various websites that have the relevant content, i.e. a flickr gallery of their work, a google news page with news of the agency, a wikipedia [...]

Just the other day I posted this graphic at my german blog:

The graphic is from this place here. Just today I found the ‘corresponding article’ about ‘how google and apple dominate‘ whatever field they are moving into. Written by Umair Haque, this article goes into the “no compromise for bucks” philosophy that is at the [...]

In a similar fashion as the famous “make my logo bigger cream” website now comes a new idea: Christvertising. Pray for your brand.

Not quite as funny as the logo cream idea, in my opinion, but worth watching nevertheless. The holder of the domain is protected by the “contactprivacy” service (which sounds like a good idea [...]

Mitch Joel pointed me to a business week article about advertising in social networks. In the same post he also links to a blogpost claiming social media sites need advertising.
In short: time spent on social networks is declining, for whatever reason - one could of course be increased advertising on these platforms. So this [...]

Steve Jobs announced some fabulous things once again during his MacWorld Keynote. The stockmarket obviously did not agree, as the share price fell considerably during Steves speach, but he gained one new potential customer (me).
For all of you who haven’t got the time to watch the full 90 minutes of the keynote - here is [...]

so there is this guy, living in ikea as a promo, and I ask myself: why?
This is the official reason why:
New York City apartment had to be fumigated. All of his friends have tiny studio apartments. Hotels in New York are insanely expensive. Left with few living options, Mark thought it would be fun and [...]

The Wallstreet Journal published a list of the best and worst ad campaigns of 2007. Amongst the best were the ad campaigns of Dove, the Simpsons Movie, Cadbury. Some of the worst were bud.tv, General Motors, Snickers and Chrysler.
Interesting fact: while I have seen/read about all of the good ones, I know none of the [...]

Pepsi always seems to play the big numbers in their promos. A few years back, they had a lottery for 1 billion dollars with a monkey doing the final draw (so I heard).
Now they started a cooperation with Amazon to offer 1 billion songs in 2008. The details of the promo will be announced during [...]

I am impressed with this extensive list of web marketing areas by Jeremiah Owyang. It’s, as he calls it “A Complete List of the Many Forms of Web Marketing for 2008″ and for the moment it does indeed look very complete.
This document catalogs the many tools and tactics available for corporate web strategy in [...]

Firebrand now launched, and it has a wide selection of TV commercials online to watch. You can filter them by brand, animation, celebrity, etc. I particularly like the filter-selection “banned”, which could be quite promising in the future.
What I miss: you can’t comment on the ads. You can rate them, but not comment on them. [...]