Archive for the 'Advergames' Category

In a blobpost by Leander I was linked to some statistics published by emarketer.com about the growth of Second Life in the last 3 years. It’s amazing to see how their user base has grown round about 30% since their “hype” in 2007, and time spent within the world increased by ca. 20% during the [...]

This must be one of the busiest sites right now… So I tried it myself. Here is my elf.

For your bookmarks:

Heineken in the Netherlands has launched a new advergame which looks interesting. The game asks playes to spot and track the delivery men of Heineken around the Netherlands and find out what their next stop will be. Whoever guesses correctly first, gets the chance to win a Nokia phone. So in a way, this game [...]

Just finished the blogpost about Toyota and Burger King, when I found a post at the “off the record” blog listing video clips of brands filmed in World of Warcraft, Second Life and GTA (so called machinima):
Toyota in World of Warcraft

Coke in World of Warcraft

Coke in Secondlife

Coke in GTA:

Thanks for the tip!

For your [...]

Toyota published an Xbox advergame, says an article on the NY Times:
The shooting car is the central character of a new Xbox game called Yaris that Toyota will introduce today. The game will be offered free to all Xbox 360 console owners in the United States and Canada, who can download it from Xbox Live’s [...]

Just a quick note: this could be interesting: apparently, after all the bookmark, photo and video sites, there is one new “user generated content” thing for which VCs put up their money: online games.
Sofar, we have two sites racing for the jackpot: Kongregate and YoYo Games.
I doubt the potential is as big as for [...]

This is another funny idea from Axe. A small microsite made to look like a freaky beachcam website.
The temperature adjustment for the shower is hacked and you can controll it from the website. A live cam shows you the reactions of the women.
It’s great, there always seems to be bright sunny daylight, and plenty of [...]

Dish your dirt is a small “viral” online campaign site for Gavin & Stacey, apparently a UK sitcom or something like that. It asks you around 10 questions on embarrassing or stupid things you might have done at the office, at parties, etc. The nice thing is a little shocker at the end, which reminds [...]

A nice idea: In this movie by Axe, you can choose 2 or 3 times, which way the story of the movie should continue. Should the guy go with the girl(s), or should he resist and go home?

Naturally, the movie only ends well, if you click on “continue” each time, so that the guy gets [...]

I am a big fan of Joe. I regularly read his blog and I really enjoy his podcast, listening to it while driving to work (it is really motivational and inspires me a lot, which I enjoy in the morning!).
And I have (finally) read his book. I am very late writing about the book. [...]

Adfreak points me to a nice Nokia Advergame. You are the driver of a French Lady who apparently needs to take care of some dubious business in Paris. So you drive her around the beautiful city:
Instead of re-creating the city using computer animation, they shot actual footage on the Ile St. Louis. While you’re driving, [...]

I just found a funny microsite by accidentally (!) clicking on a banner. It did, however, entertain me for a few minutes, trying to explore what’s possible on that site.
The site shows a typical street crossing with people walking around in all directions.
Then, clicking on the treo options (the orange arrows), the scenery changes slightly. [...]

Another nice campaign pointed out to me by Adverblog: Adidas wants to know if you believe in the 5:
A new Adidas website by EVB for Flash and basketball fans. “Do you believe in 5?” starts with a great video, and develops in a website which aims at having basketball players sharing the ideas and ideals [...]

The worldcup is over, but I can’t quite close the chapter. Everyone has been amazed with Zidane headbutting Matterazzi. Apparently, Matterazzi admitted to having insulted Zidane badly – Zidane hasn’t said anything yet.
But: it has taken some guys only 2 days (and probably nights) to come up with this this online game. You get [...]

Another campaign utilizing Google Maps: Heineken hooks up with Google Maps for Tapvat World Tour 2006.
In this microsite visitors are supposed to search the world for gigs from Dutch live band Voicst using Google’s satellite images. All within a certain timeframe while a radio signal leads you to the right spot.
The game is [...]