Ad News
Don’t you think some clients would love to hear audiences say that?
There is a new meme going around the blogosphere/twittersphere. It’s called “Things real people don’t say about advertising” and depicts typical things clients/marketers might want their target audiences to say or think about their advertising/website/banner ads, etc.
Love it! People already seem to be sending in their own stuff, so this could turn out to be brilliant lunchtime entertainment!
(thanks, Carsten!)
Oakley sunglasses for the chilenian miners
Now this completely slipped my attention until someone pointed it out to me (maybe, because I didn’t really watch the news on television).
The chilenian miners were rescued after a very long time underground, as we all know. We all cheered when we heard the news! But because one’s eyes need adjustment to the light of day after such a long time, Oakley managed to do something remarkable, that killed two birds with one stone: they supported the rescue ambitions (at least in a small way), by donating 35 sunglasses for the miners, and also managed to get some product placement into every news show on the planet, since the miners were shown in close up when they were rescued.
All that, without having pushed it, since they were asked to support the mission.
The result? See for yourself, at minute 1:07, 1:21 and 3:15 – perfect product placement!
Tipp-Ex Bear hunter viral video
We all enjoyed the subservient chicken for Burger King. We also enjoyed the Samsung “follow your instinct” interactive Video story where you can choose how to proceed with the story by clicking on one of several button to continue different paths:
And we also like youtube advertising, that plays with the layout of the page, as in the movie promo for the Expendables.
Now, Tipp-Ex has combined those three and came up with a nice advertising Campaign:
You can choose – or shall I say it looks like you can choose – one of two endings. Warning, here is a spoiler:
You don’t have a choice. The bear won’t be shot, in both options the ad changes, the youtube special ad format kicks in and the guy grabs the Tipp-Ex from the box on the righthand side, deletes the word “shoots” and tells you to tell him, what to do with the bear instead. From then on, it feels like the subservient chicken. You can tell him, for example, to dance with the bear:
Of course, many people tried other commands with the subservient chicken, so I had to try this, too:
Nice combination of stuff that has been seen before… Of course, you can share it on Facebook and Twitter…
Creatives on a walk for a job
What the heck is going on in ad land? How come, that several creatives are touring from one end of the nation to another? (While documenting their pilgrimmage online on Facebook).
Santiago Cosme and Victor Blanco, two advertising students, are travelling from NY, where they landed, to the HQ of CPB in Colorado.
In Germany, there are two projects like this currently going on:
Philipp Bertisch und Marcel Günthel, again two Students, are walking across Germany taking up the tradition of craftsmen who travel the country to assist and learn different masters throughout the country. They have been travelling since July already.
And Marcus Brown, who walks for Dr. Peter Figge, with the objective to have a chat with Peter Figge, who recently became CEO of Jung von Matt. Why? Because he wants to work for him. On his way, he hopes to meet interesting people.
What is going on here? Why do these three cases all appear almost at once?
