Archive for the 'Ad News' Category

The Superbowl has yet again been a large show off for TV ads. Even though some argue that the quality of ads has been lower than the previous years, one thing stuck out again: the spots not produced by a typical “Madison Avenue Agency”. Two Doritos spots, allegedly created by consumers, a Google ad produced [...]

I am badly hooked on the series “lost“, as I wrote in my German Blog already. The sixth and supposedly last season started yesterday in the US (the parts are available in Germany always one day later), however in the last couple of days / weeks a few marketing gigs have already taken place. Such [...]

This is a real challenge for ad experts. The following video is a huge collection of TV spots. It was made as part of the launch of the new identity of the Creative Circle awards in the UK. As adverblog writes, there are more than 78 spots referenced in this single video. Or, at least, [...]

Rory Sutherland of Ogilvy UK spoke on TED Global about the value of the intangible, and how advertising helps create that value:

Highly entertaining, as usual for Rory. Having worked with Rory in a brainstorming some time ago, when I still worked at Ogilvy, I can tell you: he really is that entertaining. The story about [...]

While I am scanning and writing about all sorts of crowdsourcing initiatives by brands, I couldn’t help noticing a new campaign in Germany asking users to participate in a DIY contest. Guess I couldn’t miss it, since it was plastered all over spiegel.de, Germanys biggest online news source, which I happen to visit almost 10x [...]

Some interesting stuff of this week:

Celebrities start selling gifts on Facebook. Alledgedly, Britney signed all the little digital files herself. Believe it or not…
German Werbeblogger features some fascinating Social Media Art.
A new seach engine for twitter: twicsy. Also shows the latest photos twittered/twitpic’d.
24 reasons why twitter sucks. Nice!
19 Things Social Media Consultants or Agencies Can’t [...]

German Minister Ulla Schmidt decided to take her government limousine (including chauffeur) on vacation to Spain, where it got stolen during her stay. The whole incident raised a lot of questions in Germany about the costs incured and whether or not she should have taken it to Spain in the first place. No – says [...]

14:00 audience session: context by Stefan Erschwendner
Some interesting questions arise after the kick off presentation: 

Should agencies rather focus on context of the target audience? Will context drive marketing (communicationss) in the future?
Which type of agency will be best suited for this in the future? PR or ad agencies?
What happens when companies piggyback contexts without honestly solving [...]

11:05 second day just started, with some delay, as Roland points out explicitly
First panel: 
Trend Cocooning
Wie verändert die Krise das Verbraucherverhalten?
With Prof. Peter Wippermann and Roland Kühl v. Puttkammer (Organisator der remix09)

First, Roland explains the trend cocooning. Prof. Wippermann expands on it. The trend was orifinally coined by Faith Popcorn, before the internet existed [...]

17:33h – Ok, I skipped a session: quantitative vs qualitative viral marketing by viral seeding company elbkind. Very interesting session with a goood discussion about reach of campaigns in generell (i.e. millions of views) vs reach within a certain target group (wich might result in viewer, but qualitatively lesser views).
Now I am sitting in this [...]

14:00h – the first afternoon session started with:
XING und die Klassiker
wahlfreie Informationen und Networking statt einfach nur Werbung
Oliver Nickels of IBM starts the session explaining how IBM uses WoM and direct networking to sell their solutions to the German Mittelstand, because it works better than pure advertising.

Networking is extremely important in German Mittelstand – when [...]

10:55 at the Museum for Hamburgische Geschichte, and the show will start any minute.
The speakers of the first panel are already sitting on stage. First topic: 
Share Economy, Collaborative Marketing, Radical Individualism 
Markenführung im Spannungsfeld zwischen Klassik und Online, Stabilität und Individualisierung, Kontrolle und Partizipation
The first panel is with Bernd M. Michael, Gregor Stemmle and Dr. Stefan Tweraser, [...]

Tomorrow is the first remix conference: classic meets online (advertising). To recap what it will be all about:
Fachleute aus dem klassischen Marketing-Umfeld treffen die Aktiven des Web 2.0 für einen professionellen und persönlichen interdisziplinären Austausch.
Feste Konferenzelemente treffen auf die adhoc-Strukturen von BarCamp und Open Space – Beim remix09 mischen sich Unternehmerinnen und Unternehmer, Vorstände, Freelancer [...]

The year the media died… This video is great. almost 10 minutes long, like the original song by Don Mclean, and in bits seemingly redundant, but fun to watch and listen to nevertheless – well done!

For your bookmarks:

Some of you might have noticed the event tip/ad in the righthand column. This is something particularly interesting for my German readers: the remix09 conference is happening on the 12th and 13th of June here in Hamburg. Title: “online meets classic”. The setup of the event is a mixture of barcamp and a regular conference:
Fachleute [...]