Archive for the 'Ad News' Category

This one has been roaming the net in the last few days:

It has more than 2 Million views already. Who would have thought that this is actually a viral clip for Levi’s? Amazingly well done - both in terms of content as well as spreading it on the net. Who was the agency - does [...]

Volkswagen Germany just launched a rather unique employee contest: the scirocco song contest. Out of the ca. 100.000 Volkswagen employees, more than 100 opted in take part in the contest and sent in their version of the scirocco song. A Jury put up the best 25 songs for a vote by all web users on [...]

I should have known. The chances of having an idea first are really slim. So someone, Alister, to be precise, came up with the idea to block the URL for Marketing Meme first. A URL that could be the meme-tracker of the marketing world, just as techmeme is the meme-tracker of the technology world.
Not sure [...]

Seth Godin, godfather of good quotes, recently wrote this:
The best time to look for a job next year is right now. The best time to plan for a sale in three years is right now. The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to [...]

… is a really nice TV commercial by Nordpol:

For your bookmarks:
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Over at the One Degree blog, there is a coverage of a panel from the SXSW interactive festival, during which the panelists were asked to vote on the worst social media campaigns in 2007. Amongst the panelists were bloggers like Jeff Jarvis and Steve Hall. I have to admit, I didn’t hear about all of [...]

There is a standard joke around online advertising managers about the fear of those “chinese villages” taking over one of your ad campaigns so that you receive the clicks you paid for, only all of them come from one and the same family (in China or India, or Eastern Europe or Antigua, etc. it doesn’t [...]

This is a strange but rather interesting idea: Modernista, an ad agency, doesn’t actually have a real website. Instead, the just provide a navigation layer that sits on top of various websites that have the relevant content, i.e. a flickr gallery of their work, a google news page with news of the agency, a wikipedia [...]

There seems to be a concurrent trend. Two companies just announced new projects / plattforms on which they want to listen to consumers, engage them, discuss product development with them.
Starbucks launched the website “My Starbucks Idea” on which they aks users to provide Starbucks with their ideas:
You know better than anyone else what you want [...]

This one is fantastic, I couldn’t resist posting it here:

Reminds me a little bit of the Sony Bravia Spots. Well done, I wish there was more of this kind.
(found it upstream, many thanks, Tim Keil!)

For your bookmarks:
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Adage published a “digital issue”, which seems to be completely accessible online. (Why wouldn’t it, anyway?) I haven’t read through the entire set of articles just yet, however there seem to be some interesting thoughts. Things like the 70/20/10 rule for marketing budgets, a short article about what the h*** are widgets, and a little [...]