Plot Device – a viral product demonstration

Doing a video product demonstration for a video editing software is, one must admit, fairly easy. However, in the short movie “plot device”, the execution ist phenomenal. It could have been easy, but instead the makers of this video put all their efforts into producing a nice story on a shoestring budget:

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And here is how they made it:

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The video went fairly viral with 550k views in 2 months.

The Magnum Site-to-Site Travel Game

The principle is a simple jump and run game. However in this case, you have to guide the female avatar across a range of well-known sites. From time to time, there are nice animations of the avatar interaction with the site in a surprising way.

Fascinating in terms of selection of sites and interaction with these sites. Not very sticking, though. Once you have visited a few sites, it does get a little boring, since the game play is not very special.

Just wondering: did they really get permission from all those brands to use their site-screenshots in a game? Respect to the account manager arranging all these deals.

Try it yourself: the Magnum Site-to-Site Travel Game.