Archive for December 2010

The One Club “Best of digital decade” is here.

Digital Marketing is more than a decade old. But the last decade has been particularly interesting. The famous One Club has now announced their “best of digital decade“. They are:

  • The subservient chicken – who would have guessed? This has been such a huge hit, I am always amazed when people say they don’t know this.
  • The hire – the famous BMW films.
  • Nike Plus – fantastic example of wholistic thinking beyond pure campaigning.
  • Uniqlock – not really my thing, I have to admit.
  • Whopper sacrifice – a campaign that caused more talk than participants, I would assume.
  • Chalkbot – fantastic on- / offline campaign.
  • Dreamkitchens – great content.
  • Eco Drive – another good example of wholistic thinking.
  • HBO Voyeur – again, great content and interaction.
  • Dove Evolution – not really a digital play, except for the fact that the clip was seeded only first. But nevertheless, it was a great idea based on a simple insight.

Take a look yourself!

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