Archive for August 2010

The case study of “the man your man could smell like” (old spice)

The “Old Spice” Campaign of “the man your man could smell like” has certainly caused a lot of buzz within the social media community lately, and I have bookmarked a fair share of links on my delicious account lately.
Now there is an official case study video by Wieden+Kennedy with the story of the  campaign, as well as some interesting facts and figures.

Fascinating stats, of course the sales figures all relative numbers, not actual figures:

  • More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech
  • Total video views reached 40 million in a week.
  • Campaign impressions: 1.4 billion.
  • Since the campaign launched, Old Spice Bodywash sales are up 27%; in the last three months up 55%; and in the last month up 107%

(found here)

Digital Trends for media (by frog design)

Über…
Wo ich sonst so bin...
Xing
Foursquare
flickr Fotos
last.fm
Twitter
Delicious Bookmarks
YouTube
Vanille Shop
Pinterest

Blogs:
Netzfischer
Fotoblog
Tippblogger
Urlaubsnotizen
Vanille Shop Blog
Advertising
Instagram
 
TwitPic Photos
Feeds
Atom | RSS | Comments

  Subscribe

My Photos
www.flickr.com