The new stats of Facebook in Germany are amazing. Growth during the last few months has been aroung 10% more or less steadily. With 9.1 million users, facebook is now the largest social network in Germany, having surpassed StudiVZ, which used to be the largest.
In terms of sociodemographic, it is still 50/50 between men and women, the largest group being within the age bracket of 18-34 years old. Representative enough for most social media marketing initiatives.
The implications for marketers are quite interesting. When thinking about social media activities, facebook is now the big pond in which to place the lure. It’s the place to go to when thinking about launching any involving apps or quizzes to reach the target audience.
Yet, it is still a place where most users just go to find out about the news from their network. Some (attractive) brands have achieved “likes” and made into the newsfeed of users. But I bet there are many more brands that have launched facebook activities which never made the news. Which will be the most successful German brands on Facebook at the end of 2010? I’ll keep you posted.
