Sixt car rental is quick to respond to national news.
German Minister Ulla Schmidt decided to take her government limousine (including chauffeur) on vacation to Spain, where it got stolen during her stay. The whole incident raised a lot of questions in Germany about the costs incured and whether or not she should have taken it to Spain in the first place. No – says Sixt car rental, that would not have been necessary. Here is a screenshot of their website these days. (Click on the image to get a larger view). Nice and very timely response by Sixt.
The copy says: “on vacation with your staff car? There is a Sixt even in Alicante”
And the sticker mentions the theft-insurance included in the rental rate.
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My Digital Identity
This is a really good and timely response by Sixt– I love when advertising can be super relevant and current like this.