Sixt car rental is quick to respond to national news.
By Roland Hachmann in Ad News, Ideas, Other Advertising | 1 comment
German Minister Ulla Schmidt decided to take her government limousine (including chauffeur) on vacation to Spain, where it got stolen during her stay. The whole incident raised a lot of questions in Germany about the costs incured and whether or not she should have taken it to Spain in the first place. No – says Sixt car rental, that would not have been necessary. Here is a screenshot of their website these days. (Click on the image to get a larger view). Nice and very timely response by Sixt.
The copy says: “on vacation with your staff car? There is a Sixt even in Alicante”
And the sticker mentions the theft-insurance included in the rental rate.
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liz | Jul 30, 2009 | Reply
This is a really good and timely response by Sixt– I love when advertising can be super relevant and current like this.