This isn’t so new any more, but I had this in my drafts and definitely wanted to share it with you. Zuji, an online travel agent, launched a rather unique campaign to illustrate the great possibilities to save money for nicer holidays:
The main thing of this was probably the ways the video made it’s way through the web… a good viral campaign.
[...] http://www.youtube.com/watch?v=tJtmhzFFMKU&eurl=http://www.web-jungle.com/2009/02/20/zuji-saving... [...]