Amazing Axe Guerrilla stunt
A nice yet simple idea: at an all women race an Axe guy sprayed himself and then ran ahead of the crowd as if they were chasing him.
As with most guerrilla marketing campaigns, this one seems to have its main effect through the word of mouth it’s getting online, on sites like this one, but also here, here, and here, where i found out about it.
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My Digital Identity
It would have been great to see a video of this! At times the best part of guerrilla campaigns (which Axe does a lot of)is seeing peoples’ reactions.