A nice yet simple idea: at an all women race an Axe guy sprayed himself and then ran ahead of the crowd as if they were chasing him.
As with most guerrilla marketing campaigns, this one seems to have its main effect through the word of mouth it’s getting online, on sites like this one, but also here, here, and here, where i found out about it.
The Guardian has just announced the top 10 viral videos of this year, as picked by GoViral. I guess this is the first of many “best of 2008″ posts that I’ll find and link to in the next 3 weeks. Shortly followed by posts about “Trends for 2009″… Anyway, here it is:
1. Wassup anno 2008
Disclaimer: Budweiser’s parent company, Anheuser Busch, which originally licensed the concept for five years from Stone, was not involved in the production of the ad
2. SFW XXX Party Invitation
Diesel’s naughty montage of 1980s porn films using cartoon animation to cover up explicit scenes, just, for its 30th anniversary
3. Kobe Bryant jumps over an Aston Martin
Nike’s clever “did he or didn’t he” actually clear a car. Probably not, but it got people talking, and watching
4. Extreme Street Football
Electronic Arts trickery masterpiece featuring kids with football skills â€“ and parkour and capoeira â€“ using a football like you ain’t never seen
5. Take it to the next level
Guy Ritchie directs this shot-in-first-person tale of a teen footballer’s hardcore ups and downs from being discovered to losing teeth to playing for a national team
6. Tiger Woods 09 â€“ Walk on Water
When a fan of EA’s golf game pointed out a flaw that Tiger Woods could play a “Jesus Shot” from on water, the game manufacturer’s response was this viral featuring the man himself
7. Bean Counter
One of those Mac vs PC ads where Apple prods Microsoft over spending loads on advertising Vista when it should be fixing it
8. Samsung Omnia i900 Unboxing
Samsung spoof of the tech-fan trend of filming opening the box of a new gadget for the first time
9. Fate â€“ Leave Nothing
Emotive Nike fare of lifelong rivalry of two NFL players featuring version of sound track from the Good the Bad and the Ugly
10. Adam and Eve
Insurance company ad featuring a gay Adam and frustrated Eve that found life online after being banned from TV
Somehow Sony managed to get everyone excited even about the making of a new advertisement. There was a lot of discussion about the previous bravia ads during their production. Now Sony has started the production of a new ad, which is being shot in a square in italy, where they are intending to build something that looks like the following:
The idea is to build a camera setup, that makes speed of images visible. Hence they rebuild the zoetrope:
Itâ€™s 1834 and William Horner has just invented the zoetrope. Its rotating drum transforms still images into a single moving picture. As the Greek name suggests, itâ€™s the â€˜wheel of lifeâ€™ (zoe â€˜lifeâ€™, trope â€˜turnâ€™).
Fast forward to today and Sonyâ€™s Motionflow technology, intelligently adding new frames to action scenes to make them appear smoother than ever. At 200 frames a second, Motionflow 200Hz is like a fast, fluid 21st-century zoetrope.
What better way to celebrate this technology than through the creation of BRAVIA-drome, the most technologically advanced zoetrope in the world. Weâ€™ll bring you breaking news of our Motionflow 200Hz event, as it happens. Stay tuned.
So they need something or someone really fast to demonstrate the uniqueness of this setup. The solution: the ad will feature brazilian football player Kaka:
Footballâ€™s speeding up: the players run faster, the ball travels further. Itâ€™s the ultimate test of Motionflow 200Hz, the worldâ€™s first technology which makes intense action scenes appear as clear and smooth as real life.
Itâ€™s certainly a challenge, keeping up with AC Milan player Ricardo Izecson dos Santos Leite, better known as KakÃ¡. Heâ€™s one of the fastest players on the pitch with a speed thatâ€™s rarely matched, making him the perfect embodiment of sharp and fast Motionflow 200Hz technology.
Currently, they are still building the whole construction. You can follow their progress on the blog specifically setup for this.
(Found at adrants)