Archive for October, 2008

YouTube still doesn’t seem to deliver sufficient revenue and the video ads on offer still haven’t been picked up by the ad community. In addition to the regular display ads, there are also overlay ads, which cover one third of the video. (Google says they will also be introducing pre- mid- and postroll ads, when [...]

For a few minutes you’re thinking of that old Budweiser commercial, but then…
Go watch: wassup08.com

(clever campaining, all in total)
(thanks)

For your bookmarks:

In the following billboard, the price for a car rental is marked at 129.- Euros:

And as you can see, in the fine print, it says that at airports Sixt charges an extra 19%, i.e. 153,31 Euros in total. Why not you might ask - and I agree, why not. Let them charge what they want, [...]

All social networks are heavily working on finding ways to earn money through some kind of advertising or marketing.
MySpace, one of the biggest (if not THE biggest) social network is already earning close to billion dollars in revenue.
Now they launched a new self serving ad platform. Ads are served on a CPC basis and you [...]

At the beginning of the video it says that the agency was asked to create online advertising for Doritos. Sounds like a typical briefing, but the agency instead came up with something completely contradictory: a tool that removes online advertising (and let’s you fill the space with something you like instead).
The idea behind this:
what [...]

On Cnet is news about a new study by Gartner with the catching headline of a 50% failure rate:
75 percent of Fortune 1000 companies are eager to get involved in social-networking initiatives for marketing or customer relations purposes, but 50 percent of those campaigns will be classified as failures
The main problem is (oh wonder) the differing expectations about what [...]

Just a quick note on a very curious fact - here is a quote of a recent finding:
I’m working on remake of I Am the Media, so I asked one of our bright and diligent researchers to do a count of the last 4 months of print campaigns on Ads of the World. And the [...]

It’s been a long time since my economics studies, and the way this is explained is easily understandable.

(Found at presentation zen)

For your bookmarks:

Interesting presentation of Paul Isaakson on modern brand building.
The essence can be laid out in the two contraries:
Campaining = marketing for short term gains.
Committing = creating an evolving collection of coherent brand ideas and experiences over time.
Modern Brand Building
View SlideShare presentation or Upload your own. (tags: deepspace space150)

Just one sentence struck me as a bit [...]