August 2, 2008
A List of Brands using Twitter
By Roland Hachmann in Blogs, RSS & Co., CGM, Digital Culture, Digital Marketing, Marketing, Mobile Marketing, Social, Trends, Web 2.0, Web Toys | 5 comments
A really extensive list of brands utilizing twitter can be found at this location, called the twitter brand index. A lot more, than I thought, and a lot more US-focused (for obvious reasons) than I would have liked.
This at least solves the question: is twitter already relevant for marketing? It does not yet solve the question: is it effective for marketing? But that question will probably only be answered much later, once the user base of twitter has reached a critical mass.
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Marina Martin | Aug 3, 2008 | Reply
As micro-blogging expands beyond Twitter, and communities develop across the Internet, I think it’s very important that brands maintain presences on places like Identi.ca, too.
It’s smart to listen to and interact with your community; it’s not smart to rely on one single tool or service to form those relationships.
Roland Hachmann | Aug 3, 2008 | Reply
True, it’s not about tools. However none of the other tools seem to have established a substantial user base - yet. Once identi.ca has enough users, brands should consider that, too.
Marina Martin | Aug 3, 2008 | Reply
Hmm… I would actually argue that the earlier you’re listening, the better a position you’re in. Depending on your brand, this may not matter, but I’d rather be on there to catch the *first* mention of my company (or relationed conversations) than to finally sign up and discover I missed four opportunities.
Roland Hachmann | Aug 3, 2008 | Reply
It probably really depends on your brand. Listening is important, no matter what. Engaging in the conversations on every single platform out there might simply not be feasible - both in terms of ressources, as well as return on investment…