2008 August | Web Jungle

Archive for August 2008

The road trip in the south west of the USA

August 22, 2008 | Author Roland Hachmann

… is starting tomorrow. Well, not quite, we’re first flying to NY. But on Monday, we’ll arrive in Phoenix and then hit a few national parks, drive along the west coast from San Diego to San Francisco and back to Phoenix.
For all of those speaking German, you can find updates, travel diaries and many fotos here.

Posted in Uncategorized | Tags: New York, Travel, USA, Vacation, West Coast | No Comments »

Tiger Woods answers and walks on water

August 22, 2008 | Author Roland Hachmann

This is a fantastic response of a brand (EA Games) and a sportsman (Tiger Woods) to a piece of user generated content. In the video, someone claims to have found a glitch in a golf game by EA games – i.e. how he can make the computer animated Tiger woods run on water.
In the next video below EA games and Tiger Woods show, that it wasn’t a glitch at all. Tiger Woods is indeed capable of doing “Jesus Shots”. Great stuff. Mind you, it took them nearly a year to find the video and post the answer – but nevertheless, very funny!

The report on the “glitch”

Tiger proving the Jesus Shot:

Posted in Ad News, Digital Culture, Gaming, Ideas, Marketing, User Generated Content, Videos | Tags: EA Games, Golf, Marketing, Tiger Woods, User Generated Content, Video, YouTube | No Comments »

Viral Marketing at the death star

August 19, 2008 | Author Roland Hachmann

One year ago, one viral clip hit the charts in Germany: viral marketing at the death star. Darth Vader & Co. chatting about viral marketing in a funny german dialect.
Now you can hear the same conversation in English – with a silly german accent. Enjoy.

In case you’re wondering: no, it doesn’t actually try to promote any product or brand.

Posted in Digital Culture, Ideas, Marketing, Videos, Viral Marketing | Tags: Clip, Starwars Darth Vader, Video, Viral Marketing, YouTube | 1 Comment »

New Blog, new topics – a new travelblog

August 10, 2008 | Author Roland Hachmann

A new blog for each topic. After a blog about new and cool stuff on the net, tips for inspiration and motivation, as well as funny videoclips I have now opened a new blog – a travel blog named urlaubsnotizen.de.Â It is, my dear english readers, also in german – as the others. (This blog here is the only one in english, since the topic of digital media marketing is too international to keep it within the german blogosphere.)

For you, my dear german readers, the travelblog will provide you with a photo and text documentary of my travels – the first one being a fantastic tour of the west coast of the USA. You can find more information about the places we’ll visit over here. And here is a map of the trip:

GrÃ¶ÃŸere Kartenansicht

Posted in Digital Culture | Tags: Blog, Digital Marketing, German, Travel | 1 Comment »

A List of Brands using Twitter

August 2, 2008 | Author Roland Hachmann

A really extensive list of brands utilizing twitter can be found at this location, called the twitter brand index. A lot more, than I thought, and a lot more US-focused (for obvious reasons) than I would have liked.

This at least solves the question: is twitter already relevant for marketing? It does not yet solve the question: is it effective for marketing? But that question will probably only be answered much later, once the user base of twitter has reached a critical mass.

Posted in Digital Culture, Digital Marketing, Marketing, Mobile Marketing, Social Media, Trends, User Generated Content, Web 2.0 | Tags: Advertising Links, Marketing, Microblogging, Twitter | 5 Comments »